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~person:"Verhoef, Peter C."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Bibliography included"
~type_genre:"Marktinformation"
~type_genre:"Statistik"
~type_genre:"Thesis"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
Service quality
Social web
Konsumentenverhalten
37
Beziehungsmarketing
19
Relationship marketing
19
Customer satisfaction
8
Distribution channel
8
Einzelhandel
8
Kundenzufriedenheit
8
Retail trade
8
Vertriebsweg
8
Marketing management
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Internet marketing
5
Online-Marketing
5
E-commerce
4
Electronic Commerce
4
Kundenbindungsprogramm
4
Loyalty program
4
Retailing
4
Bio-Lebensmittel
3
Customer relationship management
3
Customer value
3
Dienstleistungsqualität
3
Internet
3
Kundenwert
3
Mobile communications
3
Mobilkommunikation
3
Organic food
3
Brand management
2
Customer loyalty
2
Customer retention
2
Data protection
2
Datenschutz
2
Digital channels
2
Direct marketing
2
Direktmarketing
2
Information dissemination
2
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Online availability
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Undetermined
18
Free
1
Type of publication
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Article
36
Book / Working Paper
1
Type of publication (narrower categories)
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Amtsdruckschrift
Article in journal
Article
Bibliography included
Marktinformation
Statistik
Thesis
Umfrage
Aufsatz in Zeitschrift
36
Arbeitspapier
7
Working Paper
7
Graue Literatur
3
Non-commercial literature
3
Aufsatz im Buch
1
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1
Hochschulschrift
1
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Language
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English
36
German
1
Author
All
Verhoef, Peter C.
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
71
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
56
Herrmann, Andreas
55
Paul, Justin
54
Ko, Eunju
49
Walsh, Gianfranco
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Kim, Seongseop
38
Park, Jungkun
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Eisend, Martin
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Research series / Erasmus Universiteit Rotterdam
1
Tinbergen Institute research series
1
Universia business review : UBR
1
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Source
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ECONIS (ZBW)
37
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37
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1
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
2
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
3
The effects of cultural differences on consumers' willingness to share personal information
Schumacher, Christopher
;
Eggers, Felix
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10014228866
Saved in:
4
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
5
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
6
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
7
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
8
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
9
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
10
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
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