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~person:"Viswanathan, Madhu"
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Search: subject_exact:"Subsistence farming"
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Subsistence economy
33
Subsistenzwirtschaft
33
Consumer behaviour
11
Konsumentenverhalten
11
Developing countries
10
Entwicklungsländer
10
Entrepreneurship
9
Entrepreneurship approach
9
poverty
7
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6
Sustainable development
6
Analphabetismus
5
Armut
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5
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Illiteracy
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India
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Indien
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Marketing management
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Marketingmanagement
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Poverty
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Poverty reduction
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Unternehmensgründung
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macromarketing
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subsistence marketplaces
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Basic needs
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Market research
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USA
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United States
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entrepreneurship
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subsistence
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Globalisierung
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Globalization
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2
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English
33
Author
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Viswanathan, Madhu
Zant, Wouter
16
Ashraf, Nava
12
Bennholdt-Thomsen, Veronika
10
Venugopal, Srinivas
10
Giné, Xavier
9
Karlan, Dean
9
Evers, Hans-Dieter
8
Rosa, Jose Antonio
7
Sridharan, Srinivas
7
Taylor, J. Edward
7
Ben-David, Dan
6
Gau, Roland
6
Gollin, Douglas
6
Petrick, Martin
6
Rogerson, Richard Donald
6
Seleka, Tebogo B.
6
Arslan, Aslıhan
5
Bharadwaj, Prashant
5
Braun, Joachim von
5
Davidova, Sofia
5
Elaydi, Raed
5
Jardón, Carlos M.
5
Koulovatianos, Christos
5
Li, Nicholas
5
Rivera-Santos, Miguel
5
Seavoy, Ronald E.
5
Steger, Thomas M.
5
Buchenrieder, Gertrud
4
Cadot, Olivier
4
Dahm, Daniel
4
Dutoit, Laure
4
Gudeman, Stephen
4
Hubar, Sylwia
4
Latruffe, Laure
4
Li, Jian
4
Olarreaga, Marcelo
4
Otterbach, Steffen
4
Piggott, John
4
Pintea, Mihaela
4
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Journal of business research : JBR
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of public policy & marketing
3
Advances in international management
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Product and market development for subsistence marketplaces
2
Education in the Asia-Pacific region : issues, concerns prospects
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global marketing
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of teaching in international business
1
Marketing theory
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
33
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1
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
2
Global virtual immersion in a post-Covid world : lessons learned in moving from sympathy to informed empathy in subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
;
Duncan, Ronald
; …
- In:
Journal of teaching in international business
33
(
2022
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10013483143
Saved in:
3
Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu
;
Umashankar, Nita
;
Sreekumar, Arun
; …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
Saved in:
4
A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania
Viswanathan, Madhu
;
Baskentli, Sara
;
Gallage, H. P. …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10012534363
Saved in:
5
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
6
Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 336-353
Persistent link: https://www.econbiz.de/10012590308
Saved in:
7
Subsistence marketplaces : challenges and opportunities
Viswanathan, Madhu
;
Elaydi, Raed
;
Gau, Roland
; …
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10012534191
Saved in:
8
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
9
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
Saved in:
10
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
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