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~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Brand management
Deutschland
Lieferantenmanagement
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
11
Konsumentenverhalten
11
Markenführung
8
Marketing management
5
Marketingmanagement
5
Brand image
4
Markenimage
4
AI
3
Brand
3
CRM
3
Customer satisfaction
3
Football
3
Fußball
3
Internet marketing
3
KMU
3
Kundenzufriedenheit
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Online-Marketing
3
Professional sports
3
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3
SME
3
Social Web
3
Social web
3
Sportmarketing
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Sports marketing
3
Strategic management
3
Strategisches Management
3
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Ball game
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2
Business value
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Business-to-business marketing
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Digitalisierung
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Vrontis, Demetris
Loureiro, Sandra Maria Correia
22
Svensson, Göran
22
Gil Saura, Irene
14
Hollebeek, Linda D.
14
Khan, Imran
14
Rather, Raouf Ahmad
13
Veloutsou, Cleopatra
13
Casidy, Riza
12
Fetscherin, Marc
12
Homburg, Christian
12
Han, Heesup
11
Huber, Frank
11
Japutra, Arnold
11
King, Ceridwyn
11
Kumar, Vikas
11
Rahman, Zillur
11
Naudé, Peter
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Guzman, Francisco
9
Leckie, Civilai
9
Mostert, Pierre
9
Nyadzayo, Munyaradzi W.
9
Thaichon, Park
9
Bruhn, Manfred
8
Herrmann, Andreas
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
Kunkel, Thilo
8
La Rocca, Antonella
8
Sarkar, Juhi Gahlot
8
So, Kevin Kam Fung
8
Wang, Yonggui
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Balaji, M. S.
7
Ekinci, Yuksel
7
Evanschitzky, Heiner
7
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Journal of transnational management : the official journal of the International Management Development Association
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
10
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1
Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
5
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
6
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
7
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
8
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
9
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
10
Brand emotional connection and loyalty
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10009670177
Saved in:
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