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~person:"Weaven, Scott"
~person:"Wrigley, Cara"
~subject:"Establishing typology"
~subject:"Relationship marketing"
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Establishing typology
Relationship marketing
Internet marketing
11
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Weaven, Scott
Wrigley, Cara
Harrigan, Paul
11
Hollebeek, Linda D.
9
Kreutzer, Ralf T.
9
Belz, Christian
8
Verhoef, Peter C.
8
Conduit, Jodie
7
Kumar, V.
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Loureiro, Sandra Maria Correia
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Rahman, Zillur
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Ratten, Vanessa
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Schumann, Jan Hendrik
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Thaichon, Park
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Ahuja, Vandana
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Rita, Paulo
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Bilgihan, Anil
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Brodie, Roderick J.
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Ivens, Björn Sven
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Johnson, Lester W.
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Ko, Eunju
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Kumar, Vikas
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Künzler, Hans-Peter
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Luoma-aho, Vilma
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Palmatier, Robert W.
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Straker, Karla
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Agnihotri, Raj
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Bilro, Ricardo Godinho
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Calder, Bobby J.
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Grewal, Dhruv
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Grönroos, Christian
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
International journal of market research
1
Journal of business research : JBR
1
Journal of fashion marketing and management
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Journal of international marketing
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
10
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1
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
2
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
3
A dynamic framework for managing customer engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
6
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
7
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
8
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
9
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
10
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
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