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~person:"Wong, IpKin Anthony"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Brand image
15
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
9
Markenführung
9
Beziehungsmarketing
6
Customer satisfaction
6
Kundenzufriedenheit
6
Relationship marketing
6
Tourism marketing
6
Tourismusmarketing
6
Brand equity
4
Destination management
4
Destinationsmanagement
4
Hotel industry
4
Hotellerie
4
Brand
3
Destination image
3
Dienstleistungsqualität
3
Gambling
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Glücksspiel
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Holiday behaviour
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Hotel
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Markenartikel
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Service quality
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Urlaubsverhalten
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Corporate Social Responsibility
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Tourism
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Tourism destination
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Tourismus
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casino
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Article
15
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Article in journal
Conference paper
Aufsatz in Zeitschrift
15
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English
15
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Wong, IpKin Anthony
Melewar, T. C.
40
Diamantopoulos, Adamantios
29
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
28
Phau, Ian
26
Foroudi, Pantea
22
Guzman, Francisco
22
Han, Heesup
22
Japutra, Arnold
20
Balmer, John M. T.
19
Keller, Kevin Lane
19
Romaniuk, Jenni
19
Gierl, Heribert
18
Fetscherin, Marc
17
Gupta, Suraksha
17
Merrilees, Bill
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Pike, Steven
14
Sattler, Henrik
14
Ko, Eunju
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Vrontis, Demetris
13
Das, Gopal
12
Eisingerich, Andreas B
12
Giraldi, Janaina de Moura Engracia
12
Hollebeek, Linda D.
12
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International journal of hospitality management
3
Journal of travel and tourism marketing
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing
1
The journal of services marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
15
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1
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
2
How folk music induces destination image : a synthesis between sensory marketing and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
3
The role of food festivals in branding culinary destinations
Yang, Fiona X.
;
Wong, IpKin Anthony
;
Tan, Sherry Xiuchang
; …
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238228
Saved in:
4
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
5
A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony
;
Xu, Shi
;
Suk Ha, Grace Chan
;
He, Mang
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
Saved in:
6
Not all films are created the same : understanding the cross-level effect of movie ratings on destination image creation
Wong, IpKin Anthony
;
Song, Yang Carol
;
Zhang, Chi
- In:
Journal of travel and tourism marketing
38
(
2021
)
4
,
pp. 356-367
Persistent link: https://www.econbiz.de/10012549654
Saved in:
7
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
8
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
9
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Saved in:
10
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
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