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~person:"Yadav, Manjit S."
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E-commerce
7
Electronic Commerce
7
Marketing management
5
Marketingmanagement
5
Consumer behaviour
4
Konsumentenverhalten
4
Internet marketing
3
Market research
3
Marketing theory
3
Marketingtheorie
3
Marktforschung
3
Online-Marketing
3
Bibliometrics
2
Bibliometrie
2
Bundling strategy
2
Competitive advantage
2
Competitive strategy
2
Leistungsbündel
2
Market entry
2
Markteintritt
2
Mobile Marketing
2
Mobile marketing
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Wettbewerbsstrategie
2
Wettbewerbsvorteil
2
1978-2007
1
Beziehungsmarketing
1
Confidence
1
Consumer decision process
1
Digital marketing strategy
1
Digital platform
1
Digitale Plattform
1
Doctoral programs
1
E-Learning
1
E-learning
1
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10
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4
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4
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2
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2
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1
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English
15
Author
All
Yadav, Manjit S.
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Kumar, V.
165
Belz, Christian
164
Backhaus, Klaus
160
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
147
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
120
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Vrontis, Demetris
104
Albers, Sönke
103
Melewar, T. C.
102
Krafft, Manfred
100
Han, Heesup
98
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Franses, Philip Hans
90
Kaiser, Harry M.
90
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
AMS review : official publication of the Academy of Marketing Science
1
Evolving and emerging issues in marketing strategy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
MSI reports : working paper series
1
Major theoretical debates and contemporary issues in marketing theory
1
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ECONIS (ZBW)
15
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1
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15
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1
The "idea advantage" : how content sharing strategies impact engagement in online learning platforms
Narang, Unnati
;
Yadav, Manjit S.
;
Rindfleisch, Aric
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10012801820
Saved in:
2
Marketing
in computer-mediated environments : research synthesis and new directions
Yadav, Manjit S.
;
Pavlou, Paul A.
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10010250090
Saved in:
3
Social commerce : a contingency framework for assessing
marketing
potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
4
Marketing
theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
5
Conceptual papers in
marketing
and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
6
Marketing
strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
7
Marketing
strategy in an Internet-enabled environment : a retrospective on the first ten years of JIM and prospective on the next ten years
Varadarajan, Rajan
;
Yadav, Manjit S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003833046
Saved in:
8
Marketing
strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2008
Persistent link: https://www.econbiz.de/10003611103
Saved in:
9
Reimagining
marketing
doctoral programs
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 56-64
Persistent link: https://www.econbiz.de/10012296598
Saved in:
10
The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
Saved in:
1
2
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