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~person:"Yagüe Guillén, María Jésus"
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Search: subject_exact:"Store brand"
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Handelsmarke
11
Store brand
10
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
6
Einzelhandel
6
Markenführung
6
Retail trade
6
Brand image
5
Markenimage
5
Brand
4
Markenartikel
4
Beziehungsmarketing
3
Relationship marketing
3
Measurement
2
Messung
2
Spain
2
Spanien
2
smart shopper
2
Attitude
1
Betriebliche Wertschöpfung
1
Branchenentwicklung
1
Confidence
1
Consumer goods industry
1
Dienstleistungsqualität
1
Estimation
1
Food retailing
1
Großbritannien
1
Hypermarkets
1
Kaufentscheidung
1
Konsumgüterindustrie
1
Lebensmitteleinzelhandel
1
Lieferantenmanagement
1
Logit model
1
Logit-Modell
1
Loyalty to the retailer
1
Loyalty to the store brand
1
Markenpolitik
1
Market segmentation
1
Market share
1
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Undetermined
6
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Article
10
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Article in journal
9
Aufsatz in Zeitschrift
9
Conference paper
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Aufsatz im Buch
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English
11
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Yagüe Guillén, María Jésus
Olbrich, Rainer
23
Gázquez-Abad, Juan Carlos
17
Dekimpe, Marnik G.
15
Sethuraman, Raj
15
Martos-Partal, Mercedes
14
Ailawadi, Kusum L.
13
Martínez-López, Francisco J.
13
Bruhn, Manfred
12
Diallo, Mbaye Fall
12
Greenhalgh, Christine
12
Ahlert, Dieter
11
Deleersnyder, Barbara
11
Steenkamp, Jan-Benedict E. M.
11
Geyskens, Inge
10
Rubio Benito, Natalia
10
Sattler, Henrik
10
González-Benito, Óscar
9
Grewe, Gundula
9
Gómez-Suárez, Mónica
9
Calvo-Porral, Cristina
8
Kenning, Peter
8
Riekhof, Hans-Christian
8
Wolf, Annett
8
Bauer, Hans H.
7
Beneke, Justin
7
Braun, Daniela
7
Dubé, Jean-Pierre
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
Fornari, Daniele
6
Fornari, Edoardo
6
Grandi, Sebastiano
6
Herstein, Ram
6
Kaswengi, Joseph
6
Lamey, Lien
6
Levy, Shalom
6
Lévy Mangin, Jean-Pierre
6
Möhlenbruch, Dirk
6
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Institution
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Published in...
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European journal of marketing : EJM
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
European journal of international management : EJIM
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
Springer Proceedings in Business and Economics
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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11
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1
The thrill of a smart purchase : does country matter?
Quinones, Myriam
;
Gómez-Suárez, Mónica
;
Yagüe …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 295-308
Persistent link: https://www.econbiz.de/10012808033
Saved in:
2
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
3
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
4
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
5
Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
Saved in:
6
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
7
Perceived value of retail service and loyalty to the commercial chain : the role of propensity to buy store brands
Rubio Benito, Natalia
;
Vilaseñor, Nieves
;
Yagüe …
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010222160
Saved in:
8
Measuring private labels brand equity : a consumer perspective
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 952-964
Persistent link: https://www.econbiz.de/10009572866
Saved in:
9
Private label brands : measuring equity across consumer segments
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
Saved in:
10
Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
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