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~person:"Zhang, James J."
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Sponsoring
Sports economics
World
Sportmarketing
11
Sports marketing
11
Professional sports
8
Profisport
8
Sport
7
Sports
7
China
4
Consumer behaviour
4
Ball game
3
Ballsport
3
Sport organization
3
Sportorganisation
3
Sportökonomik
3
Demand
2
Gambling
2
Glücksspiel
2
Nachfrage
2
USA
2
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2
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1
Arbeitsgruppe
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Asia
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Asian sports
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Asien
1
Athletes
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Basketball
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Brand management
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Chinese marketplace
1
Chinese sport market
1
Chinese sports
1
Communication media
1
Consumption
1
Demand studies
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Football
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Frauen
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Fußball
1
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Aufsatz in Zeitschrift
Article in journal
7
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1
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English
7
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Zhang, James J.
Ko, Yong Jae
18
Biscaia, Rui
17
Funk, Daniel C.
17
Kunkel, Thilo
17
McDonald, Heath
15
Kwak, Dae Hee
13
Drayer, Joris
12
Dwyer, Brendan
12
Jensen, Jonathan A.
12
Kim, Yu Kyoum
12
Cornwell, T. Bettina
11
Doyle, Jason P.
11
Heere, Bob
11
Koronios, Konstantinos
11
Breuer, Christoph
10
Greenwell, T. Christopher
10
O'Reilly, Norm
10
Shapiro, Stephen L.
10
Uhrich, Sebastian
10
Byon, Kevin K.
9
Katz, Matthew
9
Asada, Akira
8
James, Jeffrey D.
8
Karg, Adam
8
Koenigstorfer, Joerg
8
Pedersen, Paul M.
8
Yoshida, Masayuki
8
Bennett, Gregg
7
Chanavat, Nicolas
7
Filo, Kevin
7
Shuv-Ami, Avichai
7
Vrontis, Demetris
7
Ahn, Taesoo
6
Ballouli, Khalid
6
Cho, Heetae
6
Dalakas, Vassilis
6
Delia, Elizabeth B.
6
Dimitropoulos, Panagiotis
6
Greenhalgh, Greg
6
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International journal of sports marketing & sponsorship
2
Sport management review
2
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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All
ECONIS (ZBW)
7
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1
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
2
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
3
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
4
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
5
Sport business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
6
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
18
(
2015
)
3
,
pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
Saved in:
7
Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework
Chen, Kenneth K.
;
Zhang, James J.
- In:
Sport management review
14
(
2011
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009160478
Saved in:
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