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~source:"econis"
~subject:"Aufsatzsammlung"
~subject:"Markenpolitik"
~subject:"Werbung"
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Search: knowledge OR management
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| 4 applied filters
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Subject
All
Aufsatzsammlung
Markenpolitik
Werbung
Theorie
127,703
Theory
127,664
Deutschland
59,947
USA
57,425
Germany
56,547
United States
56,206
Innovation
44,556
Portfolio-Management
42,898
Portfolio selection
42,896
Welt
41,193
World
41,187
Strategisches Management
35,416
Supply chain
34,712
Lieferkette
34,691
Innovationsmanagement
34,555
Innovation management
33,337
Strategic management
32,507
Corporate Social Responsibility
32,479
Corporate social responsibility
32,338
Konsumentenverhalten
31,743
Consumer behaviour
31,742
Risikomanagement
31,630
Risk management
30,608
Management
28,855
Unternehmenserfolg
27,123
Firm performance
26,793
Organizational change
25,944
Organisatorischer Wandel
25,927
Beziehungsmarketing
24,846
Relationship marketing
24,832
Multinationales Unternehmen
22,512
Transnational corporation
22,051
China
21,833
Human Resource Management
21,612
Personalmanagement
21,603
Wissensmanagement
21,301
Indien
20,845
Knowledge management
20,815
SME
20,808
KMU
20,798
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Undetermined
1,740
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507
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Book / Working Paper
2,858
Article
2,148
Journal
30
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All
Article in journal
1,888
Aufsatz in Zeitschrift
1,888
Hochschulschrift
566
Collection of articles of several authors
437
Sammelwerk
437
Thesis
385
Aufsatzsammlung
370
Graue Literatur
290
Non-commercial literature
290
Aufsatz im Buch
179
Book section
179
Arbeitspapier
152
Working Paper
152
Case study
114
Fallstudie
114
Konferenzschrift
111
Lehrbuch
105
Textbook
91
Bibliografie enthalten
74
Bibliography included
74
Ratgeber
68
Guidebook
63
Conference proceedings
58
Handbook
47
Handbuch
47
Bibliografie
18
Fallstudiensammlung
18
Glossar enthalten
18
Glossary included
18
Festschrift
15
Collection of articles written by one author
12
Conference paper
12
Konferenzbeitrag
12
Nachschlagewerk
12
Reference book
12
Sammlung
12
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10
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10
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10
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5
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English
3,429
German
1,521
Undetermined
89
Polish
13
Russian
7
French
6
Italian
6
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2
Valencian
1
Dutch
1
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Author
All
Esch, Franz-Rudolf
47
Burmann, Christoph
38
Bruhn, Manfred
34
Kaiser, Harry M.
28
Huber, Frank
25
Baumgarth, Carsten
23
Tomczak, Torsten
21
Meffert, Heribert
20
Pelsmacker, Patrick de
16
Schmidt, Holger J.
15
Eisend, Martin
14
Kernstock, Joachim
14
Pepels, Werner
14
Gierl, Heribert
13
Kreutzer, Ralf T.
13
Taylor, Charles Raymond
13
Zaccour, Georges
13
Errichiello, Oliver Carlo
12
Percy, Larry
12
Zschiesche, Arnd
12
Ahlert, Dieter
11
Baetzgen, Andreas
11
Keller, Kevin Lane
11
Wiedmann, Klaus-Peter
11
Karray, Salma
10
Lips, Peter
10
Redler, Jörn
10
Schade, Michael
10
Aaker, David A.
9
Adjouri, Nicholas
9
Dens, Nathalie
9
Langner, Tobias
9
Malik, Garima
9
Regier, Stefanie
9
Rosengren, Sara
9
Anderson, Simon P.
8
Elliott, Richard
8
Gutjahr, Gert
8
Hackley, Christopher E.
8
Halaszovich, Tilo F.
8
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Institution
All
Springer Fachmedien Wiesbaden
104
Edward Elgar Publishing
21
Gesellschaft zur Erforschung des Markenwesens
18
NetLibrary, Inc
14
Verlag Dr. Kovač
13
Haufe-Lexware GmbH & Co. KG
8
IGI Global
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Springer Gabler <Firma>
5
American Marketing Association
4
De Gruyter Oldenbourg
4
National Bureau of Economic Research
4
Campus Verlag
3
Cornell University / Department of Agricultural Economics
3
Nomos Verlagsgesellschaft
3
Redline Verlag
3
Trendbüro <Hamburg>
3
Verlag Franz Vahlen
3
Deutsche Gesellschaft für Personalführung
2
Erasmus Research Institute of Management
2
European Advertising Academy
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
Information Resources Management Association
2
International Association of Business Communicators
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Marketing zwischen Theorie und Praxis e.V. / Alumni
2
OECD
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer International Publishing
2
Springer-Verlag GmbH
2
UVK Verlagsgesellschaft mbH
2
Uni-Taschenbücher GmbH
2
W. Kohlhammer GmbH
2
Weltbank
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
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Published in...
All
SpringerLink / Bücher
279
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Innovatives Markenmanagement
66
Journal of promotion management : innovations in planning and applied research
64
International journal of advertising : the review of marketing communications
62
Research
62
Springer eBook Collection
58
Journal of marketing communications
54
Journal of business research : JBR
49
Springer eBook Collection / Business and Economics
47
Marketing : ZFP ; journal of research and management
42
Gabler Edition Wissenschaft
38
International journal of advertising : the quarterly review of marketing communications
34
Journal of advertising research
34
European journal of operational research : EJOR
25
NICPRE / National Institute for Commodity Promotion Research and Evaluation
22
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
22
Journal of business ethics : JOBE
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Springer eBook Collection / Business and Management
20
Edward Elgar E-Book Archive
19
Gabler Research
19
Journal of advertising
19
Journal of marketing management : MM
19
Journal of retailing and consumer services
19
Springer Gabler Research
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of hospitality management
17
Reihe: Marketing : MAR
17
Schriftenreihe Studien zum Konsumentenverhalten
17
essentials
17
International journal of internet marketing and advertising : IJIMA
16
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of economics & management strategy : JEMS
16
Psychology & marketing
16
EBSCOhost eBook Collection
15
Gabler Edition Wissenschaft / Innovatives Markenmanagement
15
Omega : the international journal of management science
15
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
7,296
USB Cologne (business full texts)
42
EconStor
13
OLC EcoSci
5
BASE
2
RePEc
2
ArchiDok
1
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Showing
1
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10
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5,036
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date (newest first)
date (oldest first)
1
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and
knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
2
Empirical investigation of the domain
knowledge
and team advertising creativity typology : the case of Nescafe coffee
Bushra, Mazia Fateen
;
Ahmad, Ayaz
;
Ahmad, Wisal
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401629
Saved in:
3
Akèrègbè, Resourcing the Past, Communicating the Present in Shared Cultural
Knowledge
: A Case Study of GTB Advertising
Dalamu, Taofeek
-
2018
can increase sales. Besides, such a socio-cultural merger has the capacity to stimulate
knowledge
not only in the …
Persistent link: https://www.econbiz.de/10012912932
Saved in:
4
Using native advertising approach for
knowledge
creation in cross cultural studies
Śrīvāstava, Arcanā
- In:
Journal of teaching in international business
31
(
2020
)
2
,
pp. 154-179
Persistent link: https://www.econbiz.de/10012289557
Saved in:
5
Special issue: Selected papers from the Asia-Pacific Conference in
Knowledge
Management
Hong Kong
Lee, Rongbin W. B.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003819682
Saved in:
6
Special issue:
Knowledge
management
in research-intensive organisations
Frost, Jetta
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003741531
Saved in:
7
A
knowledge
engineering framework for intelligent targeting of online video advertisements
Stalidis, George
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 165-177
Persistent link: https://www.econbiz.de/10012140200
Saved in:
8
Beyond skepticism : can accessing persuasion
knowledge
bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
Saved in:
9
Rethinking the persuasion
knowledge
model : schematic antecedents and associative outcomes of persuasion
knowledge
activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
10
Do advertising tools create awareness, provide information, and enhance
knowledge
? : an exploratory study
Manickam, Sakkthivel A.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 291-310
Persistent link: https://www.econbiz.de/10010399908
Saved in:
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