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~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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ECONIS (ZBW)
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1
Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
Saved in:
2
Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
Saved in:
3
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
4
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
5
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
6
Efficiency and foreclosure effects of vertical rebates : empirical evidence
Conlon, Christopher T.
;
Mortimer, Julie Holland
- In:
Journal of political economy
129
(
2021
)
12
,
pp. 3357-3404
Persistent link: https://www.econbiz.de/10012694571
Saved in:
7
Building chain loyalty in grocery retailing by means of loyalty programs : a study of "the Norwegian case"
Nesset, Erik
;
Bergem, Ola
;
Nervik, Bjørn
;
Schiøll …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502676
Saved in:
8
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
9
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
10
Loyalty discounts and price-cost tests
Calzolari, Giacomo
;
Denicolò, Vincenzo
- In:
International journal of industrial organization
73
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012586836
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