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~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Search: ("Rabatt") AND NOT isPartOf:Wirtschaftsdienst
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Beziehungsmarketing
Rabatt
569
Rebate
565
Theorie
222
Theory
222
Preismanagement
199
Pricing strategy
199
Consumer behaviour
153
Konsumentenverhalten
153
Lieferkette
86
Supply chain
86
Verkaufsförderung
86
Sales promotion
85
Discounting
72
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70
Einzelhandel
70
Retail trade
70
Inventory model
68
Lagerhaltungsmodell
68
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60
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60
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54
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54
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53
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53
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51
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44
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41
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40
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34
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31
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30
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Elhauge, Einer
2
Li, Zonghuo
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1
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1
Aspara, Jaakko
1
Basso, Leonardo J.
1
Bergem, Ola
1
Bing, Mark N.
1
Birge, John R.
1
Brady, Michael K.
1
Brusco, Michael J.
1
Cai, Fengyan
1
Calzolari, Giacomo
1
Chintagunta, Pradeep K.
1
Chioveanu, Ioana
1
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1
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1
Denicolò, Vincenzo
1
Dong, Beibei
1
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1
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1
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1
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1
Fang, Eric
1
Gabel, Sebastian
1
García-Gómez, Blanca
1
Guan, Xu
1
Guhl, Daniel
1
Guo, Liang
1
Gutiérrez-Arranz, Ana Maria
1
Gutiérrez-Cillán, Jesús
1
Helgesen, Øyvind
1
Ip, Edward H.
1
Jin, Hyun Seung
1
Johnson, Joseph
1
Jäger, Maren
1
Kim, Jeong-yoo
1
Kladroba, Andreas
1
Klophaus, Richard
1
Knaf, Michael
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Universität St. Gallen
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Journal of retailing and consumer services
4
International journal of industrial organization
3
Journal of marketing
3
Journal of competition law & economics
2
Journal of retailing
2
Marketing science
2
American economic journal : a journal of the American Economic Association
1
Betriebs-Berater : BB
1
British journal of management : BJM
1
Die Bank
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
International journal of production economics
1
Journal of business research : JBR
1
Journal of economic theory and econometrics : journal of The Korean Econometric Society
1
Manufacturing & service operations management : M & SOM
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schriften zum innovativen Marketing
1
The B.E. journal of economic analysis & policy
1
The international review of retail, distribution and consumer research
1
Zeitschrift für Verkehrswissenschaft : ZfV
1
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ECONIS (ZBW)
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
Saved in:
3
Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
Saved in:
4
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
5
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
6
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
7
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
8
Building chain loyalty in grocery retailing by means of loyalty programs : a study of "the Norwegian case"
Nesset, Erik
;
Bergem, Ola
;
Nervik, Bjørn
;
Schiøll …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502676
Saved in:
9
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
10
Loyalty discounts and price-cost tests
Calzolari, Giacomo
;
Denicolò, Vincenzo
- In:
International journal of industrial organization
73
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012586836
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