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~source:"econis"
~subject:"Brand extension"
~subject:"Japan"
~subject:"Messung"
~subject:"United States"
~type_genre:"Reprint"
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Brand extension
Japan
Messung
United States
Markenimage
54
Brand image
53
Consumer behaviour
36
Konsumentenverhalten
36
Brand management
33
Markenführung
33
Brand
23
Markenartikel
23
Marketing management
8
Marketingmanagement
8
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6
Internationales Marketing
6
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6
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4
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3
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Evaluation
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13
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Reprint
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639
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639
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75
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37
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33
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Aaker, Jennifer
2
Benet-Martínez, Verónica
2
Garolera, Jordi
2
Park, C. Whan
2
Azoulay, Audrey
1
Belk, Russell W.
1
Bhat, Sobodh
1
Boush, David M.
1
Hoeffler, Steve
1
Jacobs, Gabriele
1
Kapferer, Jean-Noël
1
Keller, Kevin Lane
1
Kim, Chung K.
1
Kniazeva, Maria
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Lavack, Anne M.
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Lawson, Robert
1
Loken, Barbara
1
McCarthy, Michael S.
1
Milberg, Sandra
1
Milberg, Sandra J.
1
Reddy, Srinivas K.
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Rekom, Johan van
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Sattler, Henrik
1
Smith, Margo
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Verlegh, Peeter W. J.
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Brand management ; Vol. 3
6
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Corporate brand and corporate reputation
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
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1
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
4
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
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5
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
6
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
7
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
8
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
9
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
10
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
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