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~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Online-Marketing
Service quality
Social web
Consumer behaviour
49,672
Konsumentenverhalten
49,658
Relationship marketing
6,831
Beziehungsmarketing
6,830
Brand management
5,825
Markenimage
5,407
Customer satisfaction
4,615
Kundenzufriedenheit
4,614
Online retailing
4,049
Online-Handel
4,049
Dienstleistungsqualität
3,656
Social Web
3,614
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3,578
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3,572
Internet marketing
3,516
Brand
3,190
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3,142
USA
2,964
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2,956
Einzelhandel
2,925
Retail trade
2,923
Advertising effects
2,708
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2,708
Emotion
2,564
E-commerce
2,499
Electronic Commerce
2,486
Viral marketing
2,260
Virales Marketing
2,260
Experiment
2,194
Advertising
2,116
Werbung
2,090
Confidence
1,956
Vertrauen
1,953
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1,661
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1,661
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Han, Heesup
55
Loureiro, Sandra Maria Correia
39
Mattila, Anna S.
34
Phau, Ian
34
Hollebeek, Linda D.
32
Diamantopoulos, Adamantios
28
Ko, Eunju
28
Bang, Nguyen
27
Filieri, Raffaele
26
Prentice, Catherine
26
Dwivedi, Yogesh Kumar
25
Jang, Soocheong
24
Sarkar, Abhigyan
24
Melewar, T. C.
23
Paul, Justin
23
Pelsmacker, Patrick de
23
Sreejesh, S.
23
Quach, Sara
22
Dens, Nathalie
21
Guzman, Francisco
21
Japutra, Arnold
21
Park, Jungkun
21
Septianto, Felix
21
Veloutsou, Cleopatra
21
Balaji, M. S.
20
Bilgihan, Anil
20
Hyun, Sunghyup Sean
20
Vrontis, Demetris
20
Wu, Luorong
20
Ahn, Jiseon
19
Flavián Blanco, Carlos
19
Hanks, Lydia
18
Khan, Imran
18
Rather, Raouf Ahmad
18
Wong, IpKin Anthony
18
Ekinci, Yuksel
17
Johnson, Lester W.
17
Klaus, Philipp
17
Law, Chun Hung Roberts
17
Rita, Paulo
17
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Springer Fachmedien Wiesbaden
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Gesellschaft für Konsum-, Markt- und Absatzforschung
2
American Marketing Association
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Markendialog <12, 2008, Berlin>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
787
Journal of retailing and consumer services
701
The journal of product & brand management
313
International journal of hospitality management
307
The journal of brand management : an international journal
299
Psychology & marketing
192
Asia Pacific journal of marketing and logistics
166
Journal of marketing communications
161
International journal of internet marketing and advertising : IJIMA
153
Journal of travel and tourism marketing
137
The journal of services marketing
134
International journal of contemporary hospitality management
131
Cogent business & management
130
European journal of marketing : EJM
128
Journal of hospitality marketing & management
125
International journal of advertising : the review of marketing communications
124
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
112
Journal of international consumer marketing
112
International journal of consumer studies
108
Journal of promotion management : innovations in planning and applied research
103
Journal of strategic marketing
103
Journal of marketing
102
Marketing intelligence & planning
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
The service industries journal
97
International journal of electronic marketing and retailing : IJEMR
96
Journal of the Academy of Marketing Science
96
Journal of marketing management : MM
93
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
91
Journal of internet commerce
91
Technological forecasting & social change : an international journal
91
The journal of consumer marketing
91
Journal of global marketing
86
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
86
Marketing letters : a journal of research in marketing
86
Tourism management : research, policies, practice
86
Journal of fashion marketing and management
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
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ECONIS (ZBW)
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21
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21
On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
Saved in:
22
Public health promotion of COVID-19 vaccination to rural consumers : synthesising the role of social media and religious belief systems
Jaravaza, Divaries Cosmas
;
Risiro, Joshua
;
Mukucha, Paul
; …
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 67-85
Persistent link: https://www.econbiz.de/10014478320
Saved in:
23
Patient preferences, referral process, and access to specialized care : is patient choice constrained?
Huguet, Marius
;
Joutard, Xavier
;
Perrier, Lionel
- In:
Applied economics
56
(
2024
)
8
,
pp. 978-996
Persistent link: https://www.econbiz.de/10014446256
Saved in:
24
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
Saved in:
25
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
26
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
27
To tip or not to tip? : explaining tipping behavior in restaurants with service-inclusive pricing
Fernandez, Sébastien
;
Gössling, Stefan
;
Martin-Rios, …
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457830
Saved in:
28
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
29
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
30
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
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