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~source:"econis"
~subject:"Brand image"
~subject:"Marketing"
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Journal of marketing theory and practice
27
Journal of marketing theory and practice : JMTP
27
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ECONIS (ZBW)
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1
Journal
of
Marketing
Theory
and
Practice
: a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
Saved in:
2
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
3
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
4
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
5
Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
Hajdas, Monika
;
Radomska, Joanna
;
Szpulak, Aleksandra
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 470-489
Persistent link: https://www.econbiz.de/10014426274
Saved in:
6
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
7
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
8
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
9
Eric is bad, but Erica is worse : greater negativity bias toward female brands
Ozcan, Timucin
;
Hair, Michael
;
Hattat, Ahmet M.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 300-315
Persistent link: https://www.econbiz.de/10014299428
Saved in:
10
The effects of dual branding rumors on consumers’ national and store brand evaluations
Cascio, Allyn
;
Waites, Stacie F.
;
Moore, Robert
;
Moore, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014301290
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