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~source:"econis"
~subject:"Bundling strategy"
~subject:"Supplier relationship management"
~subject:"Unternehmensnetzwerk"
~type_genre:"Aufsatz im Buch"
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Bundling strategy
Supplier relationship management
Unternehmensnetzwerk
B-to-B-Marketing
472
Business-to-business marketing
472
Lieferantenmanagement
83
Deutschland
64
Germany
64
Beziehungsmarketing
51
Relationship marketing
51
Marketing management
50
Marketingmanagement
50
Brand management
45
Markenführung
45
Theorie
45
Theory
45
E-commerce
32
Electronic Commerce
32
Leistungsbündel
30
Physical distribution
22
Preismanagement
22
Pricing strategy
22
Vertrieb
22
Business network
19
High technology
18
Hochtechnologie
18
Marketing theory
18
Marketingtheorie
18
KMU
16
SME
16
Brand
15
Customer value
15
Kundenwert
15
Markenartikel
15
Social Web
15
Social web
15
Innovation
14
Innovation management
13
Innovationsmanagement
13
International marketing
13
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Undetermined
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Article
121
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Aufsatz im Buch
Article in journal
1,192
Aufsatz in Zeitschrift
1,192
Hochschulschrift
143
Book section
121
Thesis
112
Graue Literatur
52
Non-commercial literature
52
Collection of articles of several authors
49
Sammelwerk
49
Case study
47
Fallstudie
47
Bibliografie enthalten
25
Bibliography included
25
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24
Working Paper
24
Lehrbuch
19
Aufsatzsammlung
18
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14
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English
69
German
51
French
1
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Albers, Sönke
3
Johnston, Wesley J.
3
Valla, Jean-Paul
3
Weiber, Rolf
3
Kleinaltenkamp, Michael
2
Korflesch, Harald F. O. von
2
Peters, Linda D.
2
Ratschow, Olaf
2
Turnbull, Peter W.
2
Voeth, Markus
2
Woodside, Arch G.
2
Ahlert, Dieter
1
Ahlert, Martin
1
Aklouf, Youcef
1
Akrout, Houcine
1
Backhaus, Christof
1
Bandyopadhyay, Tridib
1
Barten, Gabriele
1
Bauer, Wolfgang
1
Bergey, Paul K.
1
Bertram, Matthias
1
Biege, Sabine
1
Biehn, Niels
1
Bittmann, Sebastian
1
Blois, Keith J.
1
Blommestein, Fred van
1
Bollhöfer, Esther
1
Bowman, Douglas
1
Brennan, Ross
1
Bridges, Eileen
1
Brock, Christian
1
Bruhs, Sarah Maria
1
Bruque Cámara, Sebastián
1
Brzoska, Lars
1
Bröker, Tillmann
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Bueno Merino, Pascale
1
Buschak, Daniela
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Butzer-Strothmann, Kristin
1
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-business marketing management : strategies, cases and solutions
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Entwicklungen des Investitionsgütermarketing
3
Field guide to case study research in business-to-business marketing and purchasing
3
Innovation in pricing : contemporary theories and best practices
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
3
Innovatives Industriegütermarketing
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Aufbruch : Ingredient Branding schafft Werte
2
Handbook of business-to-business marketing
2
Handbook of relationship marketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Relational and functional integration
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
The Oxford handbook of strategic sales and sales management
2
The economics of interfirm networks
2
Advances in electronic marketing
1
Brand management ; Vol. 4
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business models for strategic innovation : cross-functional perspectives
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
China-focused cases : selected winners of the CEIBS global case contest
1
Collaboration and competition in business ecosystems
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Contemporary issues in marketing : principles and practice
1
Customer Experience : Forum Dienstleistungsmanagement
1
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
1
Dienstleistungsmodellierung 2014 : vom Servicemodell zum Anwendungssystem
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Digitalization of decentralized supply chains during global crises
1
E-commerce and marketing
1
Economies et sociétés ; 45,4
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Electronic business interoperability : concepts, opportunities and challenges
1
Emerging markets and the future of the BRIC nations
1
Emerging themes in E-business research
1
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ECONIS (ZBW)
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Impact of AI on knowledge-based marketing : a study of B2B markets
Masoom, Kaneez
;
Rastogi, Anchal
;
Khan, Shad Ahmad
- In:
Digital influence on consumer habits : marketing …
,
(pp. 147-158)
.
2024
Persistent link: https://www.econbiz.de/10014553394
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2
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
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3
Digital, decentralized supply chain and its implication for B2B marketing : a case study from the Indian medical equipment industry
Ray, Subhasis
- In:
Digitalization of decentralized supply chains during …
,
(pp. 46-63)
.
2021
Persistent link: https://www.econbiz.de/10012601440
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4
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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5
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
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6
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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7
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
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8
Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
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9
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
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10
Trust in relationships with agri-food distribution
Ouhna, Laila
- In:
New insights on trust in business-to-business …
,
(pp. 103-119)
.
2019
Persistent link: https://www.econbiz.de/10012405544
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