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~source:"econis"
~subject:"Business-to-business marketing"
~subject:"Marketing theory"
~type:"article"
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Business-to-business marketing
Marketing theory
Kundenwert
1,835
Customer value
1,833
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1,079
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1,079
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528
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528
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494
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278
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Keränen, Joona
7
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4
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4
Hutt, Michael D.
4
Kleinaltenkamp, Michael
4
Kumar, V.
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Walker, Beth A.
4
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3
Gligor, David M.
3
Hinterhuber, Andreas
3
Russo, Ivan
3
Shulga, Lenna V.
3
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2
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2
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2
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2
Lehmann, Donald R.
2
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2
Osei-Frimpong, Kofi
2
Owusu-Frimpong, Nana
2
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Industrial marketing management : the international journal for industrial and high-tech firms
41
The journal of business & industrial marketing
13
Journal of marketing
8
Journal of business research : JBR
7
Journal of business-to-business marketing
7
Marketing theory
7
Innovation in pricing : contemporary theories and best practices
4
Creating and managing superior customer value
3
Journal of the Academy of Marketing Science
3
Management decision : MD
3
The service industries journal
3
AMS review : official publication of the Academy of Marketing Science
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
International journal of hospitality management
2
Journal of business market management : JBM
2
Journal of customer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of modelling in management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Journal of service theory and practice : JSTP
2
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal
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Business horizons
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Business strategy and the environment
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California management review
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Electronic commerce research
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
European Sport management quarterly : ESMQ
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
European management journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
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ECONIS (ZBW)
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1
Value co-destruction : problems and solutions
Alexander, Matthew
;
Vallström, Niklas
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 200-210
Persistent link: https://www.econbiz.de/10014512664
Saved in:
2
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
3
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
4
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
5
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
6
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
7
Investigating manufacturing companies value co-creation approaches during servitisation
Goduscheit, René Chester
;
Andersen, Troels Christian
; …
- In:
International journal of technology management : IJTM
93
(
2023
)
3/4
,
pp. 241-267
Persistent link: https://www.econbiz.de/10014428142
Saved in:
8
Value proposition in the buyer-seller relationship quality : a mixed method approach
Rejali, Sayyed Mohammad Javad
;
Sanayei, Ali
;
Shafiee, …
- In:
International journal of procurement management
18
(
2023
)
3
,
pp. 357-386
Persistent link: https://www.econbiz.de/10014432687
Saved in:
9
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
10
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
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