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~source:"econis"
~subject:"Corporate social responsibility"
~subject:"Emotion"
~type_genre:"Aufsatz in Zeitschrift"
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Corporate social responsibility
Emotion
Consumer behaviour
57
Konsumentenverhalten
57
Warmth
47
Competence
40
Brand management
25
Markenführung
25
Brand image
24
Markenimage
24
Beziehungsmarketing
22
Relationship marketing
22
warmth
21
Brand
19
Markenartikel
19
Dienstleistungsqualität
16
Service quality
16
competence
15
Customer satisfaction
13
Kundenzufriedenheit
13
Occupational qualification
12
Qualifikation
12
Advertising effects
11
Werbewirkung
11
Advertising
9
Corporate Social Responsibility
9
Perceived warmth
9
Customer service
8
Kundenservice
8
Robot
8
Roboter
8
Werbung
8
Gender
7
Geschlecht
7
Perception
7
Stereotype content model
7
Wahrnehmung
7
Brand warmth
6
Confidence
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Aufsatz in Zeitschrift
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16
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Mattila, Anna S.
2
Ashoori, Minoo Talebi
1
Avery, Derek R.
1
Baik, Jin-Ki
1
Bruno, Pascal
1
Chan, Ka Wing
1
Choi, Se-Kyung
1
Cryder, Cynthia
1
Du, Shuili
1
Gao, Yixing
1
Gelbrich, Katja
1
Gershon, Rachel
1
Grandey, Alicia
1
Hagel, Julia Sarah
1
Hanks, Lydia
1
Houston, Lawrence
1
Hyun, Sun-Hae
1
Janssen, Catherine
1
Jeong, Hyun Ju
1
Jiang, Mengtian
1
Johnson, Zachary S.
1
Kamal, Revathi Sridhar
1
Kim, Jihye
1
Kim, Taeyoung
1
Kwon, Junbum
1
Lee, Yun Jung
1
Line, Nathaniel D.
1
Maamari, Bassem E.
1
Majdalani, Joelle F.
1
Melnyk, Valentyna
1
Murray, Kyle B.
1
Orsingher, Chiara
1
Pinto, Diego Costa
1
Sajid, Muhammed
1
Septianto, Felix
1
Shuqair, Saleh
1
Surira, Mukul Dev
1
Swaen, Valérie
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Wang, Tianjiao
1
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European journal of marketing
2
International journal of hospitality management
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
International journal of organizational analysis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international trade & commerce
1
Journal of management
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
ESG practices, perceived
warmth
/competence, and organizational commitment : the case of bio & pharmaceutical companies in Korea
Baik, Jin-Ki
;
Hyun, Sun-Hae
;
Choi, Se-Kyung
- In:
Journal of international trade & commerce
18
(
2022
)
2
,
pp. 19-33
Persistent link: https://www.econbiz.de/10013483126
Saved in:
2
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
3
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
4
"Authentic
warmth
in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand
warmth
and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
5
The temperature dimension of emotions
Bruno, Pascal
;
Melnyk, Valentyna
;
Murray, Kyle B.
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2172-2215
Persistent link: https://www.econbiz.de/10013457335
Saved in:
6
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
7
Promoting corporate social responsibility message in COVID-19 advertising : how threat persuasion affects consumer responses to altruistic versus strategic CSR
Xie, Quan
;
Wang, Tianjiao
- In:
Journal of business research : JBR
148
(
2022
),
pp. 315-324
Persistent link: https://www.econbiz.de/10013325485
Saved in:
8
Emotional support from a digital assistant in technology-mediated services : effects on customer satisfaction and behavioral persistence
Gelbrich, Katja
;
Hagel, Julia Sarah
;
Orsingher, Chiara
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10012506524
Saved in:
9
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
10
An empathy lens into peer service providers : personal versus commercial hosts
Shuqair, Saleh
;
Pinto, Diego Costa
;
Mattila, Anna S.
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328029
Saved in:
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