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~source:"econis"
~subject:"Germany"
~subject:"Market research"
~subject:"Product design"
~subject:"Strategic management"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Market research
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Werbung
Marketingmanagement
8,820
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8,759
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1,687
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1,687
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1,354
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11
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9
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7
Meffert, Heribert
7
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6
Tomczak, Torsten
6
Albers, Sönke
5
Bieger, Thomas
5
Engelen, Andreas
5
Jain, Amit
5
Jenner, Thomas
5
Malik, Garima
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Morgan, Neil A.
5
Reinecke, Sven
5
Yan, Ruiliang
5
Backhaus, Klaus
4
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4
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4
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4
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4
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2
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1
Erich-Schmidt-Verlag <Berlin>
1
FernUniversität in Hagen
1
Freie Universität Berlin
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Heinrich-Heine-Universität Düsseldorf
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Institut für Social Marketing <Stuttgart>
1
Institutet för Ekonomisk Forskning <Lund>
1
Josef Eul Verlag GmbH
1
NWB Verlag
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
RWTH Aachen
1
UVK Verlag
1
Ulysses Management-Planspiele & Beratung <München>
1
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1
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1
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1
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1
W. Kohlhammer GmbH
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Europäische Hochschulschriften / 5
66
Journal of business research : JBR
44
Gabler Edition Wissenschaft
42
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of strategic marketing
26
European journal of marketing : EJM
25
Schriften zu Marketing und Management
22
Journal of marketing communications
19
Journal of the Academy of Marketing Science
16
Marketing intelligence & planning
16
Neue betriebswirtschaftliche Forschung : Nbf
16
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
15
Berichte aus der Betriebswirtschaft
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
The journal of business & industrial marketing
13
DUV : Wirtschaftswissenschaft
12
Journal of marketing management : MM
12
Journal of retailing and consumer services
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
11
Journal of advertising research
10
Journal of marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
AMS review : official publication of the Academy of Marketing Science
9
DUV / Wirtschaftswissenschaft
9
Hamburger Schriften zur Marketingforschung
9
Schriften zum Marketing
9
International journal of technology marketing : IJTMkt
8
Journal of business economics : JBE
8
Journal of business-to-business marketing
8
Journal of marketing research : JMR
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
SpringerLink / Bücher
8
The marketing review
8
Beiträge zum Produkt-Marketing
7
Business horizons
7
Die Betriebswirtschaft : DBW
7
European journal of operational research : EJOR
7
Gabler-Edition Wissenschaft
7
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ECONIS (ZBW)
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Katsifaraki, Georgia D.
;
Theodosiou, Marios
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014583046
Saved in:
3
The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Katsifaraki, Georgia D.
;
Theodosiou, Marios
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014583049
Saved in:
4
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
5
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
6
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
7
Product positioning of low-carbon products based on blockchain-enabled product communities
Chen, Ting
;
Xiong, Yu
- In:
Technovation : an international journal of technical …
132
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014552080
Saved in:
8
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
9
Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
10
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
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