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~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
~subject:"Social Web"
~type_genre:"Conference paper"
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Innovation
Marketingtheorie
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Marketing management
62
Marketingmanagement
62
Consumer behaviour
17
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17
Internet marketing
14
Online-Marketing
14
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12
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7
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Athanasula-Reppa, Anastasia
1
Brown, Stephen
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Charoensukmongkol, Peerayuth
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Daskou, Sofia
1
Fotea, Ioan S.
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Grundén, Kerstin
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Smith, Thomas M.
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Tarsakoo, Penpattra
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Journal of marketing management : MM
2
Australasian marketing journal
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
1
Interdisciplinary management research XVI ; 1
1
International journal of advertising : the quarterly review of marketing communications
1
Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 2
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Scientific Annals of Economics and Business
1
The TQM journal : the international review of organizational improvement
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
The possibilities of using influencer marketing in Croatian tourism
Nujić, Lidija
-
2020
Persistent link: https://www.econbiz.de/10012601619
Saved in:
3
Social media marketing communication and social media business performance : do firm age, social media business experience, and presence of physical store matter?
Charoensukmongkol, Peerayuth
;
Tarsakoo, Penpattra
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 93-121)
.
2020
Persistent link: https://www.econbiz.de/10012521542
Saved in:
4
A research on talents training mode of social media marketing communication
Yi, Munong
;
Mu, Lin
;
Kang, Changle
-
2018
Persistent link: https://www.econbiz.de/10011809603
Saved in:
5
Utilizing data from social media to inform business decisions : the case for Facebook
Neagoie, Daniel S.
;
Smith, Thomas M.
;
Fotea, Ioan S.
- In:
Business ethics and leadership from an Eastern …
,
(pp. 95-105)
.
2017
Persistent link: https://www.econbiz.de/10011615677
Saved in:
6
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
7
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
8
Systematic analysis of the current academic research on social media marketing
Klepek, Martin
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011866194
Saved in:
9
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
10
Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
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