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~source:"econis"
~subject:"Machinery industry"
~subject:"Selling"
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Search: subject_exact:"Service-Dominant Logic"
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Machinery industry
Selling
Service-dominant logic
740
Service-Dominant Logic
736
Betriebliche Wertschöpfung
368
Value creation
368
Kundenintegration
314
Customer integration
313
Beziehungsmarketing
215
Relationship marketing
215
Marketing theory
214
Marketingtheorie
214
Customer value
128
Kundenwert
128
service-dominant logic
125
Dienstleistung
124
Services
114
Services marketing
101
Dienstleistungsmarketing
100
Value co-creation
94
Innovation
93
Dienstleistungsqualität
83
Service quality
83
Consumer behaviour
79
Konsumentenverhalten
79
Dienstleistungssektor
72
Service industry
72
Lieferantenmanagement
68
Supplier relationship management
68
Resource-based view
59
Ressourcenorientierter Ansatz
59
Business network
54
Unternehmensnetzwerk
54
Innovation management
53
Innovationsmanagement
53
Service innovation
52
Customer satisfaction
50
Kundenzufriedenheit
50
value co-creation
49
Marketing management
44
Marketingmanagement
44
Produktentwicklung
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7
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Corsaro, Daniela
3
Alnakhli, Hayam
1
Briscoe, Gerard
1
Edvardsson, Bo
1
Gebauer, Heiko
1
Haas, Alexander
1
Hartmann, Nathaniel N.
1
Inyang, Aniefre Eddie
1
Itani, Omar S.
1
Maggioni, Isabella
1
Maull, Roger
1
Ng, Irene
1
Paiola, Marco
1
Parry, Glenn
1
Smith, Laura
1
Snehota, Ivan
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Vargo, Stephen L.
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Journal of business-to-business marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of service management
1
Marketing theory
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ECONIS (ZBW)
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1
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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2
Explaining the Sales Transformation through an institutional lens
Corsaro, Daniela
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1106-1124
Persistent link: https://www.econbiz.de/10013169504
Saved in:
3
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
4
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
5
Creating value in business relationships : the role of sales
Haas, Alexander
;
Snehota, Ivan
;
Corsaro, Daniela
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10009513214
Saved in:
6
Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of Rolls-Royce
Ng, Irene
;
Parry, Glenn
;
Smith, Laura
;
Maull, Roger
; …
- In:
Journal of service management
23
(
2012
)
3
,
pp. 416-439
Persistent link: https://www.econbiz.de/10009619135
Saved in:
7
Service business development in small- to medium-sized equipment manufacturers
Paiola, Marco
;
Gebauer, Heiko
;
Edvardsson, Bo
- In:
Journal of business-to-business marketing
19
(
2012
)
1
,
pp. 33-66
Persistent link: https://www.econbiz.de/10009522905
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