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~source:"econis"
~subject:"Markenführung"
~subject:"Theory"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
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Markenführung
Theory
Relationship marketing
184
Beziehungsmarketing
183
Consumer behaviour
83
Konsumentenverhalten
83
Customer satisfaction
47
Kundenzufriedenheit
47
Dienstleistungsqualität
31
Service quality
31
Brand management
23
E-commerce
20
Einzelhandel
20
Electronic Commerce
20
Retail trade
20
Lieferantenmanagement
18
Supplier relationship management
18
Online retailing
17
Online-Handel
17
Confidence
15
Internet marketing
15
Marketing management
15
Marketingmanagement
15
Online-Marketing
15
Vertrauen
15
Brand
14
Brand image
14
Markenimage
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Markenartikel
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Social web
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B-to-B-Marketing
10
Business-to-business marketing
10
Customer retention
9
Kundenbindung
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USA
8
United States
8
Corporate Social Responsibility
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7
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Graue Literatur
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Aiello, Gaetano
1
Andersen, Henrik
1
Aydın, Hatice
1
Bidmon, Sonja
1
Both, Alina
1
Breitsohl, Jan Christian
1
Brodie, Roderick J.
1
Bungay Stanier, Michael
1
Chrysochou, Polymeros
1
Dall'Olmo Riley, Francesca
1
David, Natalie
1
De Chernatony, Leslie
1
Dineva, Denitsa Petrova
1
Floh, Arne
1
Fournier, Susan
1
Frasquet Deltoro, Marta
1
Gamboa, Ana Margarida
1
Gao, Xin
1
Garrod, Brian
1
Geise, Fabian A.
1
Geise, Wolfgang
1
Glynn, Mark S.
1
Gonçalves, Helena Martins
1
Gómez-Suárez, Mónica
1
Han, Sang-Lin
1
Ko, Eunju
1
Koller, Monika
1
Kovač, Ivan
1
Lee, Chang Han
1
Little, Victoria
1
Mateus, Inês
1
Mollá Descals, Alejandro
1
Newman, Michael
1
Novak, Ivan
1
O'Sullivan, Stephen R.
1
Pereira, Hélia Gonçalves
1
Phan, Michel Cao Tuan
1
Pömpner, Alexandra
1
Rank, Olaf N.
1
Riebe, Erica
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Journal of business research : JBR
4
Brand management ; Vol. 2
2
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing management : MM
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agrar- und Ernährungswirtschaft: regional vernetzt und global erfolgreich : 56. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September 2016
1
Brand management ; Vol. 4
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Corporate brand and corporate reputation
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems development
1
International marketing ; Vol. 2
1
Journal of retailing and consumer services
1
Marketing-mix strategies - product strategy and promotion strategy
1
Relational and functional integration
1
Scientific Annals of Economics and Business
1
Trade perspectives in the context of safety, security, privacy and loyalty
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
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1
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
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2
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
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3
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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4
The effect of internal, external, and interactive marketing on customer decisions
Wulandari, A.
;
Suryawardani, B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 35-39)
.
2020
Persistent link: https://www.econbiz.de/10012224749
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5
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
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6
The risks associated with the efforts in the creation of loyal customers
Kovač, Ivan
;
Novak, Ivan
;
Tompić, Nikolina
- In:
Trade perspectives in the context of safety, security, …
,
(pp. 198-221)
.
2018
Persistent link: https://www.econbiz.de/10011939486
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7
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
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8
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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9
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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10
Entwicklung und Überprüfung eines Einkaufsconvenience-Modells für den Einkauf von Konsumenten im Lebensmitteleinzelhandel
Geise, Wolfgang
;
Pömpner, Alexandra
;
Geise, Fabian A.
- In:
Agrar- und Ernährungswirtschaft: regional vernetzt und …
,
(pp. 233-245)
.
2017
Persistent link: https://www.econbiz.de/10011755137
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