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~source:"econis"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
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Marketing theory
Marketingtheorie
Marketingmanagement
7,321
Marketing management
7,318
Consumer behaviour
1,528
Konsumentenverhalten
1,528
Relationship marketing
1,001
Beziehungsmarketing
1,000
Marketing
958
Firm performance
858
Unternehmenserfolg
857
Markenführung
837
Brand management
836
USA
596
United States
594
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593
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592
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564
KMU
506
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506
Theory
482
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480
Strategisches Management
456
Strategic management
455
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443
Markenimage
443
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393
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393
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344
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341
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322
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322
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304
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292
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291
Market orientation
291
Supplier relationship management
291
Advertising
289
Werbewirkung
289
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288
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285
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263
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168
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10
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Aufsatz in Zeitschrift
Konferenzbeitrag
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171
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79
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68
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56
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56
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47
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25
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21
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18
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17
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Sheth, Jagdish N.
8
Hunt, Shelby D.
7
Tadajewski, Mark
6
Lehmann, Donald R.
4
Dibb, Sally
3
Kotler, Philip
3
Madhavaram, Sreedhar
3
Shaw, Eric H.
3
Stremersch, Stefan
3
Varadarajan, Rajan
3
Baker, Michael John
2
Di Benedetto, C. Anthony
2
Doherty, Anne Marie
2
Grönroos, Christian
2
Hult, G. Tomas M.
2
Jaworski, Bernard J.
2
Kayande, Ujwal
2
Kjellberg, Hans
2
Lindgreen, Adam
2
Line, Nathaniel D.
2
Lusch, Robert F.
2
Morgan, Neil A.
2
Panigyrakis, George
2
Roberts, John H.
2
Runyan, Rodney C.
2
Wensley, Robin
2
Wind, Yoram
2
Wooliscroft, Ben
2
Yang, Zhilin
2
Abou-Warda, Sherein H.
1
Ahmed, Bilal
1
Akaka, Melissa Archpru
1
Albers, Sönke
1
Albinsson, Pia A.
1
Altintzoglou, Themistoklis
1
Andreasen, Alan R.
1
Andrlic, Berislav
1
Ansary, Adel I. el-
1
Ardley, Barry
1
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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1
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AMS review : official publication of the Academy of Marketing Science
13
Journal of marketing management : MM
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Legends in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Australasian marketing journal
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
European management journal
2
International journal of islamic marketing and branding
2
Journal of business-to-business marketing
2
Journal of customer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
The marketing review
2
Amfiteatru economic : an economic and business research periodical
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business horizons
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Economics, management and financial markets
1
Foundations and trends in marketing : FTMKT
1
Global business review
1
International Journal of Financial Studies : open access journal
1
International business review : the official journal of the European International Business Academy
1
International journal of business competition and growth : IJBCG
1
International journal of business innovation and research
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1
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
2
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
3
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
Saved in:
4
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
5
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
6
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
7
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
8
Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad
;
Putra, Aditya Halim Perdana Kusuma
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
7
,
pp. 279-291
Persistent link: https://www.econbiz.de/10012668088
Saved in:
9
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
10
The role of organismic integration theory in marketing science : a systematic review and research agenda
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10013198088
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