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~source:"econis"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
~type_genre:"Thesis"
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Marketing theory
Marketingtheorie
Marketingmanagement
8,222
Marketing management
8,184
Consumer behaviour
1,625
Konsumentenverhalten
1,625
Marketing
1,163
Beziehungsmarketing
1,097
Relationship marketing
1,097
Theory
984
Theorie
982
Markenführung
864
Brand management
863
Firm performance
863
Unternehmenserfolg
863
USA
627
United States
624
Online-Marketing
587
Innovation
586
Internet marketing
586
Deutschland
585
Germany
577
Strategisches Management
535
KMU
532
SME
532
Strategic management
486
Markenimage
462
Brand image
460
Social Web
397
Social web
397
International marketing
385
Internationales Marketing
383
Innovationsmanagement
358
Innovation management
356
Brand
338
Markenartikel
329
Lieferantenmanagement
324
Supplier relationship management
324
Werbewirkung
301
Werbung
301
Advertising
300
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299
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12
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Article
168
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35
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Aufsatz in Zeitschrift
Sammlung
Thesis
Article in journal
172
Lehrbuch
79
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68
Aufsatz im Buch
56
Book section
56
Collection of articles of several authors
47
Sammelwerk
47
Graue Literatur
37
Non-commercial literature
37
Konferenzschrift
33
Hochschulschrift
30
Conference proceedings
22
Aufsatzsammlung
21
Reprint
18
Arbeitspapier
17
Glossar enthalten
17
Glossary included
17
Working Paper
17
Bibliografie enthalten
9
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9
Festschrift
7
Collection of articles written by one author
6
Case study
5
Fallstudie
5
Mehrbändiges Werk
5
Multi-volume publication
5
Conference paper
4
Handbook
4
Handbuch
4
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4
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3
Elektronischer Datenträger
3
Bibliografie
2
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1
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English
173
German
29
French
1
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Sheth, Jagdish N.
8
Hunt, Shelby D.
7
Tadajewski, Mark
6
Lehmann, Donald R.
4
Dibb, Sally
3
Kotler, Philip
3
Madhavaram, Sreedhar
3
Shaw, Eric H.
3
Stremersch, Stefan
3
Varadarajan, Rajan
3
Baker, Michael John
2
Claßen, Matthias
2
Di Benedetto, C. Anthony
2
Doherty, Anne Marie
2
Grönroos, Christian
2
Hult, G. Tomas M.
2
Jaworski, Bernard J.
2
Kayande, Ujwal
2
Kjellberg, Hans
2
Lindgreen, Adam
2
Line, Nathaniel D.
2
Lusch, Robert F.
2
Morgan, Neil A.
2
Panigyrakis, George
2
Roberts, John H.
2
Runyan, Rodney C.
2
Wensley, Robin
2
Wind, Yoram
2
Wooliscroft, Ben
2
Yang, Zhilin
2
Abou-Warda, Sherein H.
1
Ahmed, Bilal
1
Akaka, Melissa Archpru
1
Albers, Sönke
1
Albinsson, Pia A.
1
Altintzoglou, Themistoklis
1
Andreasen, Alan R.
1
Andrlic, Berislav
1
Ansary, Adel I. el-
1
Ardley, Barry
1
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Springer Fachmedien Wiesbaden
1
Universität Siegen / Lehrstuhl für Marketing
1
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AMS review : official publication of the Academy of Marketing Science
13
Journal of marketing management : MM
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Legends in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Australasian marketing journal
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
European management journal
2
International journal of islamic marketing and branding
2
Journal of business-to-business marketing
2
Journal of customer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
Research
2
Schriften zum innovativen Marketing
2
The marketing review
2
Amfiteatru economic : an economic and business research periodical
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Business horizons
1
Business-to-Business-Marketing
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Doctoral thesis / Luleå University of Technology
1
Economics, management and financial markets
1
Entscheidungsunterstützung für ökonomische Probleme
1
Foundations and trends in marketing : FTMKT
1
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ECONIS (ZBW)
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1
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
2
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
4
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
Saved in:
5
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
6
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
7
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
8
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
9
Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad
;
Putra, Aditya Halim Perdana Kusuma
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
7
,
pp. 279-291
Persistent link: https://www.econbiz.de/10012668088
Saved in:
10
The role of organismic integration theory in marketing science : a systematic review and research agenda
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10013198088
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