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~source:"econis"
~subject:"Marketingmanagement"
~subject:"Marketingtheorie"
~type_genre:"Reprint"
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Marketingmanagement
Marketingtheorie
Marketing management
117
Marketing theory
18
USA
15
United States
15
Brand management
14
Markenführung
14
Consumer behaviour
13
Konsumentenverhalten
13
International marketing
12
Internationales Marketing
12
Marketing
11
Beziehungsmarketing
8
Brand image
8
Markenimage
8
Relationship marketing
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Strategic management
8
Strategisches Management
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Theorie
8
Theory
8
Firm performance
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Unternehmenserfolg
7
Competitive strategy
5
Innovation
5
Market entry
5
Markteintritt
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Welt
5
Wettbewerbsstrategie
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World
5
Advertising planning
4
Brand
4
Distribution channel
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Globalisierung
4
Globalization
4
Markenartikel
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Selling
4
Verkauf
4
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Article
113
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5
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Reprint
Article in journal
7,247
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7,247
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2,207
Book section
2,207
Hochschulschrift
1,143
Graue Literatur
1,054
Non-commercial literature
1,054
Thesis
961
Lehrbuch
748
Collection of articles of several authors
672
Sammelwerk
672
Textbook
638
Bibliografie enthalten
537
Bibliography included
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Arbeitspapier
471
Working Paper
471
Case study
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Fallstudie
443
Aufsatzsammlung
372
Konferenzschrift
196
Ratgeber
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172
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100
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Handbook
85
Handbuch
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Konferenzbeitrag
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Fallstudiensammlung
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Bibliografie
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Festschrift
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Amtsdruckschrift
30
Government document
30
Systematic review
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27
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English
118
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Keller, Kevin Lane
5
Varadarajan, P. Rajan
4
Grönroos, Christian
3
Jaworski, Bernard J.
3
Piercy, Nigel
3
Aaker, David A.
2
Brownlie, Douglas
2
Greenley, Gordon E.
2
Harris, Lloyd C.
2
Hooley, Graham J.
2
Jacobs, Laurence W.
2
MacInnis, Deborah J.
2
Menon, Anil
2
Park, C. Whan
2
Samli, A. Coskun
2
Shapiro, Benson P.
2
Webster, Frederick E.
2
Wills, James R.
2
Yadav, Manjit S.
2
Abell, Derek F.
1
Acito, Frank
1
Akaah, Ishmael P.
1
Anderson, Erin
1
Anderson, Paul F.
1
Atuahene-Gima, Kwaku
1
Badovick, Gordon J.
1
Barringer, Bruce R.
1
Beatty, Sharon E.
1
Bharadwaj, Sundar G.
1
Biel, Alexander L.
1
Bloomfield, Daniel
1
Bolton, Ruth N.
1
Brodie, Roderick J.
1
Brown, Stephen
1
Bruce, Ian
1
Bruggen, Gerrit H. van
1
Bucklin, Louis P.
1
Butler, Patrick
1
Cadogan, John
1
Cadogan, John W.
1
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Harvard Graduate School of Business Administration
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Marketing strategy processes and tools
11
Measuring and managing brands
10
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
The impact of theory on representations of the consumer and the marketing organisation
7
International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Major theoretical debates and contemporary issues in marketing theory
4
The evolution of nonprofit marketing
4
Evolving and emerging issues in marketing strategy
3
International marketing ; Vol. 2
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
3
Brand management ; Vol. 1
2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Relational and functional integration
2
Small business and entrepreneurship ; Vol. 4
2
Strategic sales and strategic marketing
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
Executing strategy for business results
1
Fundamentals of business strategy ; Vol. 4
1
History of marketing thought ; Volume 1
1
Ideas with impact
1
Legends in marketing
1
Macromarketing - a global focus ; Vol. 2
1
SAGE library in marketing
1
Small business exporting: adoption of innovation
1
Strategy, structure and leadership
1
The Harvard business review classics series
1
The Harvard business review paperback series
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
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ECONIS (ZBW)
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1
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
2
The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Strategic sales and strategic marketing
,
(pp. 49-67)
.
2011
Persistent link: https://www.econbiz.de/10008798058
Saved in:
3
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
4
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
5
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
6
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
7
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
8
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
9
Interbrand choice, media mix and market performance
Porter, Michael E.
-
2010
Persistent link: https://www.econbiz.de/10003888334
Saved in:
10
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
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