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~source:"econis"
~subject:"Marketingtheorie"
~type:"article"
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Marketingtheorie
Marketingmanagement
9,446
Marketing management
9,441
Consumer behaviour
1,678
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1,678
Relationship marketing
1,229
Beziehungsmarketing
1,228
Marketing
1,092
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1,010
Brand management
1,009
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898
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897
USA
744
Online-Marketing
738
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738
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737
Theory
729
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639
KMU
592
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538
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Hunt, Shelby D.
7
Tadajewski, Mark
7
Wensley, Robin
5
Lehmann, Donald R.
4
Dibb, Sally
3
Kotler, Philip
3
Madhavaram, Sreedhar
3
Saren, Michael
3
Shaw, Eric H.
3
Sheth, Jagdish N.
3
Stremersch, Stefan
3
Webster, Frederick E.
3
Baker, Michael John
2
Di Benedetto, C. Anthony
2
Diller, Hermann
2
Doherty, Anne Marie
2
Grönroos, Christian
2
Hult, G. Tomas M.
2
Jaworski, Bernard J.
2
Jones, D. G. Brian
2
Kayande, Ujwal
2
Kerr, Gayle
2
Kitchen, Philip J.
2
Kjellberg, Hans
2
Lindgreen, Adam
2
Line, Nathaniel D.
2
Lusch, Robert F.
2
Morgan, Neil A.
2
Panigyrakis, George
2
Roberts, John H.
2
Runyan, Rodney C.
2
Varadarajan, Rajan
2
Wooliscroft, Ben
2
Yang, Zhilin
2
Abou-Warda, Sherein H.
1
Ahmed, Bilal
1
Akaah, Ishmael P.
1
Akaka, Melissa Archpru
1
Albers, Sönke
1
Albinsson, Pia A.
1
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AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing management : MM
10
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing : ZFP ; journal of research and management
3
The marketing book
3
Business horizons
2
Critical marketing : defining the field
2
European management journal
2
Fundamentals of marketing research ; Vol. 6
2
Handbook of qualitative research methods in marketing
2
International journal of islamic marketing and branding
2
Journal of business-to-business marketing
2
Journal of customer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
Marketing intelligence & planning
2
The marketing review
2
Advertising in new formats and media : current research and implications for marketers
1
Amfiteatru economic : an economic and business research periodical
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
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1
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
2
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
3
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
Saved in:
4
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
5
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
6
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
7
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
8
Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad
;
Putra, Aditya Halim Perdana Kusuma
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
7
,
pp. 279-291
Persistent link: https://www.econbiz.de/10012668088
Saved in:
9
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
10
The role of organismic integration theory in marketing science : a systematic review and research agenda
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10013198088
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