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~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Reprint"
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Marketingtheorie
Marketingmanagement
118
Marketing management
117
Marketing theory
18
USA
15
United States
15
Brand management
14
Markenführung
14
Consumer behaviour
13
Konsumentenverhalten
13
International marketing
12
Internationales Marketing
12
Marketing
11
Beziehungsmarketing
8
Brand image
8
Markenimage
8
Relationship marketing
8
Strategic management
8
Strategisches Management
8
Theorie
8
Theory
8
Firm performance
7
Unternehmenserfolg
7
Competitive strategy
5
Innovation
5
Market entry
5
Markteintritt
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Welt
5
Wettbewerbsstrategie
5
World
5
Advertising planning
4
Brand
4
Distribution channel
4
Globalisierung
4
Globalization
4
Markenartikel
4
Selling
4
Verkauf
4
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Type of publication
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Article
17
Book / Working Paper
1
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Reprint
Article in journal
166
Aufsatz in Zeitschrift
166
Lehrbuch
79
Textbook
68
Aufsatz im Buch
57
Book section
57
Collection of articles of several authors
47
Sammelwerk
47
Graue Literatur
37
Non-commercial literature
37
Konferenzschrift
33
Hochschulschrift
30
Thesis
25
Conference proceedings
22
Aufsatzsammlung
21
Arbeitspapier
17
Glossar enthalten
17
Glossary included
17
Working Paper
17
Bibliografie enthalten
9
Bibliography included
9
Festschrift
7
Collection of articles written by one author
6
Sammlung
6
Case study
5
Fallstudie
5
Mehrbändiges Werk
5
Multi-volume publication
5
Conference paper
4
Handbook
4
Handbuch
4
Konferenzbeitrag
4
CD-ROM, DVD
3
Elektronischer Datenträger
3
Bibliografie
2
Monografische Reihe
2
Series
2
Accompanied by computer file
1
Biografie
1
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Language
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English
18
Author
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Webster, Frederick E.
2
Akaah, Ishmael P.
1
Anderson, Paul F.
1
Bloomfield, Daniel
1
Brownlie, Douglas
1
Cadogan, John W.
1
Dadzie, Kofi Q.
1
Diamantopoulos, Adamantios
1
Doyle, Peter
1
Gregory, Gary
1
Grönroos, Christian
1
Hollander, Stanley C.
1
Hutt, Michael D.
1
Håkansson, Håkan
1
Karavdic, Munib
1
Kerr, Gayle
1
Kotler, Philip
1
Levy, Sidney J.
1
Maclaran, Pauline
1
Moorman, Christine
1
Reingen, Peter H.
1
Riordan, Edward A.
1
Ronchetto, John R.
1
Saren, Michael
1
Shapiro, Benson P.
1
Östberg, Claes
1
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The impact of theory on representations of the consumer and the marketing organisation
6
Major theoretical debates and contemporary issues in marketing theory
3
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
International marketing ; Vol. 1
1
Marketing strategy processes and tools
1
SAGE library in marketing
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The evolution of nonprofit marketing
1
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ECONIS (ZBW)
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
2
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
3
Tracing emergent processes in marketing strategy formation
Hutt, Michael D.
;
Reingen, Peter H.
;
Ronchetto, John R.
-
2009
Persistent link: https://www.econbiz.de/10003836036
Saved in:
4
Edward A. Filene and Lincoln Filene
Bloomfield, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003643874
Saved in:
5
The marketing concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
6
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
7
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
8
The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
Saved in:
9
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
10
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
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