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~source:"econis"
~subject:"Multikanalvertrieb"
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Search: subject_exact:"Kundenverkehrsanalyse"
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Multikanalvertrieb
Customer analysis
553
Kundenanalyse
553
Beziehungsmarketing
183
Relationship marketing
183
Consumer behaviour
104
Konsumentenverhalten
104
Deutschland
96
Germany
96
Theorie
85
Theory
85
Marktforschung
60
Market research
52
Einzelhandel
49
Retail trade
46
Online retailing
43
Online-Handel
43
Marketing management
39
Marketingmanagement
39
Computer-assisted marketing
30
IT-gestütztes Marketing
30
Data Mining
24
Data mining
24
Marktsegmentierung
24
Financial services
23
Finanzdienstleistung
23
Multichannel strategy
23
Kundenwert
22
Customer value
21
Kundenmanagement
21
Market segmentation
21
Target group
21
Zielgruppe
21
Customer satisfaction
19
Food retailing
19
Kundenzufriedenheit
19
Lebensmitteleinzelhandel
19
Internet marketing
18
Online-Marketing
18
USA
18
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16
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Çengel, Özgür
2
Akturk, M. Serkan
1
Amorim, Pedro
1
Barari, Mojtaba
1
Basu, Preetam
1
Both, Alina
1
Briel, Frederik von
1
Carlson, Jamie
1
Chen, Youhua
1
Chowdhury, Noman H.
1
Cocco, Helen
1
Demirag, Ozgun Caliskan
1
Demoulin, Nathalie T. M.
1
Dias, Joana Carmo
1
Fisher, Marshall L.
1
Franke, Markus
1
Gallino, Santiago
1
Gao, Fei
1
Gokulakannan P.
1
Gulnaz Banu P.
1
Hailu, Aregu Asmare
1
Heim, Gregory R.
1
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1
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1
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Mandal, Prasenjit
1
Mimoun, Mohamed Slim Ben
1
Mäder, Patrick
1
Neves-Moreira, Fábio
1
Nguyen Tuyet-Mai
1
Oktay, Büşra
1
Quach, Sara
1
Rahman, Syed Mahmudur
1
Saha, Kushal
1
Sekhon, Harjit
1
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
The international review of retail, distribution and consumer research
3
International journal of production economics
2
Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Channel strategies and marketing mix in a connected world
1
E-retailing challenges and opportunities in the global marketplace
1
International journal of innovation and technology management : IJITM
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of operations management
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
Working paper series : WPS
1
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ECONIS (ZBW)
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1
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
2
Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing
Sfakianaki, Emmanouela
;
Vrechopoulos, Adam
;
Lazaris, Chris
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014232355
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
5
Customer experiences in omnichannel retail environments : a thematic literature review
Both, Alina
;
Steinmann, Sascha
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 445-478
Persistent link: https://www.econbiz.de/10014558937
Saved in:
6
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
7
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
8
Omnichannel retailing strategy : a systematic review
Hailu, Aregu Asmare
;
Zewdie, Shimelis
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10012873360
Saved in:
9
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
10
Information effects of warehouse automation on sales in omnichannel retailing
Tagashira, Takumi
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209642
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