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~source:"econis"
~subject:"Social Web"
~subject:"Werbewirkung"
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Search: subject_exact:"Webseite"
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Social Web
Werbewirkung
Website
2,979
Consumer behaviour
964
Konsumentenverhalten
964
Electronic Commerce
881
E-commerce
865
Online-Marketing
837
Internet marketing
831
Online retailing
684
Online-Handel
683
Social web
432
Internet
398
Customer satisfaction
321
Kundenzufriedenheit
321
Beziehungsmarketing
298
Dienstleistungsqualität
298
Relationship marketing
298
Service quality
298
Confidence
177
Vertrauen
177
USA
173
United States
172
Deutschland
158
Germany
154
Evaluation
133
Tourism marketing
133
Tourismusmarketing
133
Public relations
132
Öffentlichkeitsarbeit
132
Bewertung
131
Advertising effects
118
Benutzerfreundlichkeit
117
Benutzerschnittstelle
117
Einzelhandel
117
Retail trade
117
User interface
117
Brand management
116
Markenführung
116
Viral marketing
115
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Bilgihan, Anil
5
Akram, Umair
4
Koufaris, Marios
4
Rita, Paulo
4
Bambauer, Silke
3
Bauer, Hans H.
3
Campo, Sara
3
Girotra, Karan
3
Jiménez-Barreto, Jano
3
Moro, Sérgio
3
Nusair, Khaldoon
3
Ramos, Ricardo F.
3
Rubio Benito, Natalia
3
Ulrich, Karl T.
3
Usman, Osly
3
Zhang, Ping
3
Abou Nabout, Nadia
2
Agrebi, Meriem
2
Anaya-Sánchez, Rafael
2
Aribarg, Anocha
2
Barreda, Albert
2
Barreda, Albert A.
2
Benlian, Alexander
2
Benyoucef, Morad
2
Bilal, Muhammad
2
Bisson, Christophe
2
Bouvain, Petra
2
Brengman, Malaika
2
Cantoni, Lorenzo
2
Cleff, Thomas
2
Clement, Michel
2
Dalal, Nikunj
2
Dolatabadi, Hossein Rezaei
2
Ellahi, Abida
2
Fait, Monica
2
Fiore, Ann Marie
2
Fischer, Christian
2
Frick, Tim
2
Försch, Steffen
2
Germanakos, Panagiotis
2
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Springer Fachmedien Wiesbaden
3
DATAKONTEXT
1
Galileo Press
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
IGI Global
1
Stiftung Familienunternehmen
1
Technische Hochschule Köln
1
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Journal of internet commerce
13
Journal of retailing and consumer services
11
International journal of electronic commerce : IJEC
10
International journal of internet marketing and advertising : IJIMA
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce research : JECR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Technological forecasting & social change : an international journal
6
Tourism management : research, policies, practice
6
International journal of business information systems : IJBIS
5
International journal of contemporary hospitality management
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of hospitality management
5
Journal of business research : JBR
5
Journal of hospitality marketing & management
5
Global business review
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of fashion marketing and management
4
Journal of management information systems : JMIS
4
Journal of marketing communications
4
Journal of travel and tourism marketing
4
Journal of vacation marketing : an international journal
4
Electronic commerce research and applications
3
Health marketing quarterly
3
Information systems and e-business management : ISeB
3
Information systems research : ISR
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing research
3
Journal of media business studies
3
Journal of organizational computing and electronic commerce
3
Journal of promotion management : JPM
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Corporate social responsibility in the digital age
2
E-Service : new directions in theory and practice
2
Enterprise information systems
2
Faculty & research / Insead : working paper series
2
Future Business Journal
2
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ECONIS (ZBW)
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542
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71
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
72
Result page generation for web searching : emerging research and opportunities
Alli, Mostafa
-
2021
Persistent link: https://www.econbiz.de/10012395052
Saved in:
73
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
74
The role of photograph aesthetics on online review sites : effects of management- versus traveler-generated photos on tourists’ decision making
Marder, Ben
;
Erz, Antonia
;
Angell, Rob
;
Plangger, Kirk
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10012425165
Saved in:
75
Impact of visual information on online consumer review behavior : evidence from a hotel booking website
Kim, Molan
;
Lee, Seung Min
;
Choi, Sanghak
;
Kim, Sang Yong
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012502720
Saved in:
76
Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les
;
Rowe, Francisco
;
Branagan, Emma
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
Saved in:
77
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
78
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
79
Predicting SME's default : are their websites informative?
Crosato, Lisa
;
Domenech, Josep
;
Liberati, Caterina
- In:
Economics letters
204
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012607797
Saved in:
80
Classifying insincere questions on Question Answering (QA) websites : meta-textual features and word embedding
Al-Ramahi, Mohammad
;
Alsmadi, Izzat
- In:
Journal of business analytics
4
(
2021
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10012513665
Saved in:
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