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~type_genre:"Case study"
~type_genre:"Sammlung"
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International marketing
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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ECONIS (ZBW)
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31
Global marketing strategy of one of the world's leaders in printing technology, "Heidelberger Druckmaschinen" : a case study
Kreutzer, Ralf T.
- In:
Globalism and regional economy
,
(pp. 211-245)
.
2014
Persistent link: https://www.econbiz.de/10010204513
Saved in:
32
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
33
Business-to-business : a global network perspective
Glowik, Mario
-
2014
Persistent link: https://www.econbiz.de/10010486738
Saved in:
34
Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries
Yu, Chwo-ming Joseph
;
Lin, Hsiao-wen
;
Chiu, Hui-yun
- In:
International marketing in rapidly changing environments
,
(pp. 127-160)
.
2013
Persistent link: https://www.econbiz.de/10010204780
Saved in:
35
Designing B2B brands : lessons from Deloitte and 195000 brand managers
Martínez Onaindía, Carlos
;
Resnick, Brian
-
2013
Persistent link: https://www.econbiz.de/10009742072
Saved in:
36
Conceptualizing paths of growth for technology-based born-global firms originating in a small-population advanced economy
Almor, Tamar
- In:
International studies of management and organization
43
(
2013
)
2
,
pp. 56-78
Persistent link: https://www.econbiz.de/10009761992
Saved in:
37
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
38
Developing Guanxi relations
Kaunonen, Anna
- In:
Deep knowledge of B2B relationships within and across …
,
(pp. 51-91)
.
2013
Persistent link: https://www.econbiz.de/10010255116
Saved in:
39
The impact of national culture on Western industrial buyer-seller relational process models
Kaunonen, Anna
- In:
Deep knowledge of B2B relationships within and across …
,
(pp. 1-49)
.
2013
Persistent link: https://www.econbiz.de/10010255117
Saved in:
40
Social media marketing in BRIC countries : examining case studies of BMW, adidas, and NIVEA
Trost, Elena
-
2013
Persistent link: https://www.econbiz.de/10010255746
Saved in:
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