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Kwon, Junbum
7
Septianto, Felix
3
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Al-Qershi, Osamah M.
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Chan, Ka Wing
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ECONIS (ZBW)
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1
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
2
The impact of social media visual features on acceptance of meat substitute
Septianto, Felix
;
Kemper, Joya A
;
Quang, Huy P
;
Li, Shuge
; …
- In:
International journal of market research
64
(
2022
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10013438772
Saved in:
3
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
Saved in:
4
Love or like : gender effects in emotional expression in online reviews
Abdul-Ghani, Eathar
;
Kim, Jungkeun
;
Kwon, Junbum
;
Hyde, …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3592-3616
Persistent link: https://www.econbiz.de/10013457462
Saved in:
5
Predicting crowdfunding success with visuals and speech in video ads and text ads
Al-Qershi, Osamah M.
;
Kwon, Junbum
;
Zhao, Shuning
;
Li, …
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1610-1649
Persistent link: https://www.econbiz.de/10013350982
Saved in:
6
When a good thing becomes a better thing : the role of lateral display in upcycled product advertisements
Kim, Junghyun
;
Kim, Youngju
;
Kwon, Junbum
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 502-514
Persistent link: https://www.econbiz.de/10013362340
Saved in:
7
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
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