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Search: person:"Reinartz, Werner"
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English
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Reinartz, Werner J.
84
Kumar, V.
12
Wiegand, Nico
11
Krafft, Manfred
9
Wichmann, Julian R. K.
9
Becker, Maren
5
Hoyer, Wayne D.
5
Käuferle, Monika
5
Ptok, Annette
5
Scholdra, Thomas P.
5
Götz, Oliver
4
Venkatesan, Rajkumar
4
Berkmann, Manuel
3
Chandon, Pierre
3
Haenlein, Michael
3
Kannan, P. K.
3
Morwitz, Vicki G.
3
Reinartz, Werner
3
Thomas, Jacquelyn S.
3
Ulaga, Wolfgang
3
Berlemann, Benedikt
2
Bharadwaj, Sundar G.
2
Eisenbeiß, Maik
2
Elsner, Mark
2
Haucap, Justus
2
Henseler, Jörg
2
Hudetz, Kai
2
Imschloss, Monika
2
Imschloß, Monika
2
Jindal, Rupinder Paul
2
Saffert, Peter
2
Verhoef, Peter C.
2
Worm, Stefan
2
Antia, Kersi D.
1
Arroniz, Inigo
1
Bascoul, Ganae͏̈l
1
Bleier, Alexander
1
Bruce, Norris I.
1
Bruggen, Gerrit H. van
1
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Faculty & research / Insead : working paper series
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Harvard-Business-Manager : das Wissen der Besten
7
Journal of marketing
6
Journal of the Academy of Marketing Science
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
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3
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
2
Essays in retail strategy : the case of unplanned buying and exclusively branded products
2
Journal of marketing research : JMR
2
Journal of service research : JSR
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Retailing in the 21st century : current and future trends
2
Springer Texts in Business and Economics
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2
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Handbook of business-to-business marketing
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
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1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing accountability for marketing and non-marketing outcomes
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ECONIS (ZBW)
OLC EcoSci
23
RePEc
3
USB Cologne (EcoSocSci)
3
USB Cologne (business full texts)
2
EconStor
2
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87
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1
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
2
Propelling international marketing research with geospatial data
Wichmann, Julian R. K.
;
Scholdra, Thomas P.
;
Reinartz, …
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10014294052
Saved in:
3
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
4
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
5
Eine eigene Plattform für ihre Marke
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Harvard-Business-Manager : das Wissen der Besten
45
(
2023
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10013499398
Saved in:
6
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
7
Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.
;
Gangwar, Manish
;
Kaplan, Andreas M.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 522-540
Persistent link: https://www.econbiz.de/10013271770
Saved in:
8
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
9
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
10
Conceptualizing value creation in the platform era
Wichmann, Julian R. K.
;
Reinartz, Werner J.
; …
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
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