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Search: subject:"Marketing function"
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Marketing function
10
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7
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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2
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1
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1
International journal of internet marketing and advertising : IJIMA
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1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
Revisiting public relations function in the digital era : a study on public relations and marketing practitioners in Hong Kong
Tong, Suk Chong
;
Chan, Fong Yee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1883-1899
Persistent link: https://www.econbiz.de/10014430183
Saved in:
3
Joint optimization of the marketing and operations functions
Tadj, Lotfi
;
Djemili, Salah
- In:
Opsearch : journal of the Operational Research Society …
59
(
2022
)
2
,
pp. 574-593
Persistent link: https://www.econbiz.de/10013273214
Saved in:
4
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
5
The past, present, and future of marketing strategy
Sozuer, Sibel
;
Carpenter, Gregory S.
;
Kopalle, Praveen K.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012301432
Saved in:
6
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
7
Responding to change and customer value improvement : pragmatic advice to banks
Nyagadza, Brighton
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012299794
Saved in:
8
Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context
Bartoloni, Sara
;
Ancillai, Chiara
;
Pascucci, Federica
; …
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 302-320
Persistent link: https://www.econbiz.de/10012155301
Saved in:
9
Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
Saved in:
10
Marketing and ethics : what Islamic ethics have contributed and the challenges ahead
Ali, Abbas J.
;
Aali, Abdulrahman Yousef al-
- In:
Journal of business ethics : JOBE
129
(
2015
)
4
,
pp. 833-845
Persistent link: https://www.econbiz.de/10011304169
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