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Search: subject:"recognition accuracy"
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Brand image
5
Brand management
5
Consumer behaviour
5
Designation of origin
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Herkunftsbezeichnung
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Konsumentenverhalten
5
Markenführung
5
Markenimage
5
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4
Markenartikel
4
Rules of origin
4
Ursprungsregeln
4
Brand origin recognition accuracy
2
Country of origin
2
Indonesia
2
Indonesien
2
brand origin recognition accuracy
2
ArUco fiducial markers
1
BORA (brand origin recognition accuracy)
1
Brand origin
1
Cognition
1
Country image
1
Country of association
1
Foreign brands
1
Global branding
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International marketing
1
Internationales Marketing
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Kognition
1
Laptop
1
Local brands
1
Stereotype Content Model
1
augmented reality
1
brand familiarity
1
brand origin
1
confidence
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consumer judgments
1
cosmopolitanism
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foreign brands
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international experience
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local brands
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Article
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English
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Tjiptono, Fandy
2
Alkhimova, Svitlana
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Davydovych, Illia
1
Dewi Retno Rosari, Theresia Sri
1
Dholakia, Ruby R.
1
Duan, Jingyi
1
Laroche, Michel
1
Magnusson, Peter
1
Sambath, Alice
1
Westjohn, Stanford A.
1
Zdravkovic, Srdan
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Zhang, Chun
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Zhao, Miao
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Journal of promotion management : JPM
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of global marketing
1
Technology audit and production reserves
1
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ECONIS (ZBW)
Other ZBW resources
3
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1
Accuracy assessment of marker recognition using ultra wide angle camera
Alkhimova, Svitlana
;
Davydovych, Illia
- In:
Technology audit and production reserves
3
(
2022
)
2/65
,
pp. 6-10
Persistent link: https://www.econbiz.de/10013326592
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2
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
3
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
4
Understanding cosmopolitanism and brand origin
recognition
accuracy
: the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
5
Examining brand origin
recognition
accuracy
in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
6
Assessing brand origin
recognition
accuracy
and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
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