Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent Business & Management 10 (2023) 3, pp. 1-18
This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of … psychological ownership. Additionally, psychological ownership influences satisfaction and brand love, while satisfaction affects … brand love. The study's value rests in introducing relatively new constructs, such as psychological ownership and brand love …