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11
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8
English
3
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Nguyen, Bang
10
Chen, Junsong
2
Mutum, Dilip S.
2
Simkin, Lyndon
2
Borm, Mareile
1
Britzelmaier, Bernd
1
Chen, Cheng-Hao (Steve)
1
Klaus, Phil
1
Klaus, Philipp “Phil”
1
Kraus, Patrick
1
Li, Mo
1
Melewar, T C
1
Melewar, T.C.
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Nguyen-Ngoc, Bang
1
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Journal of strategic marketing
2
The marketing review
2
Business process management journal
1
Controller-Magazin : CM ; Arbeitsergebnisse aus der Controller-Praxis
1
International journal of electronic customer relationship management : IJECRM
1
Journal of general management
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
The journal of consumer marketing
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OLC EcoSci
ECONIS (ZBW)
144
Other ZBW resources
22
EconStor
1
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1
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1
Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Nguyen, Bang
;
Simkin, Lyndon
- In:
The marketing review
12
(
2012
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10010096298
Saved in:
2
Customer relationship management : advances, dark sides, exploitation and unfairness
Nguyen, Bang
;
Mutum, Dilip S.
- In:
International journal of electronic customer …
6
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010016870
Saved in:
3
The dark side of CRM
Nguyen, Bang
- In:
The marketing review
11
(
2011
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009853200
Saved in:
4
Exploring the role of the online customer experience in firms' multi-channel strategy: an empirical analysis of the retail banking services sector
Klaus, Phil
;
Nguyen, Bang
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10010155012
Saved in:
5
The Brand Likeability Effect: Can firms make themselves more likeable?
Nguyen, Bang
;
Melewar, T C
;
Chen, Junsong
- In:
Journal of general management
38
(
2013
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10010157243
Saved in:
6
The dark side of CRM: advantaged and disadvantaged customers
Nguyen, Bang
;
Simkin, Lyndon
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10010070210
Saved in:
7
Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics
Nguyen, Bang
;
Klaus, Philipp “Phil”
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 311-324
Persistent link: https://www.econbiz.de/10010108823
Saved in:
8
A framework of brand likeability: an exploratory study of likeability in firm-level brands
Nguyen, Bang
;
Melewar, T.C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10010139196
Saved in:
9
A review of customer relationship management: successes, advances, pitfalls and futures
Nguyen, Bang
;
Mutum, Dilip S.
- In:
Business process management journal
18
(
2012
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10009978977
Saved in:
10
The targeted and non-targeted framework: Differential impact of marketing tactics on customer perceptions
Nguyen, Bang
;
Li, Mo
;
Chen, Cheng-Hao (Steve)
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-109
Persistent link: https://www.econbiz.de/10009997632
Saved in:
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