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Ross, Stephen D.
3
Ross, Stephen D
2
Walsh, Patrick
2
Biscaia, Rui
1
Correia, Abel
1
Fernando Rosado, Antonio
1
Fujimoto, Junya
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James Chien, Chih-I
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James, Jeffrey D.
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International journal of sport management and marketing : IJSMM
3
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : for professionals in the business of marketing sport
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OLC EcoSci
ECONIS (ZBW)
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1
Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
Biscaia, Rui
;
Correia, Abel
;
Fernando Rosado, Antonio
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10010166685
Saved in:
2
Brand Extension - Sport Teams as Brand Extensions: A Case of Taiwanese Baseball* (*SMA 2011 award-winning paper)
Walsh, Patrick
;
James Chien, Chih-I
;
Ross, Stephen D
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10010030144
Saved in:
3
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10009869565
Saved in:
4
Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.
;
Fujimoto, Junya
;
Ross, Stephen D.
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 351-366
Persistent link: https://www.econbiz.de/10009869614
Saved in:
5
Assessing the use of the brand personality scale in team sport
Ross, Stephen D.
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009869526
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