//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"1945-1960"
~subject:"Advertising industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeberaterinnen"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
1945-1960
Advertising industry
Media professions
38
Medienberufe
38
Werbewirtschaft
10
Werbung
10
Advertising
8
Deutschland
8
Germany
8
USA
8
United States
8
Geschichte
4
History
4
Anforderungsprofil
3
Authors
3
Creativity
3
France
3
Frankreich
3
Frauenbewegung
3
Führungskräfte
3
Gender
3
Geschlecht
3
Kreativität
3
Managers
3
Occupational profile
3
Occupational qualification
3
Public relations
3
Publizisten
3
Qualifikation
3
Women's movement
3
Öffentlichkeitsarbeit
3
Advertising effects
2
Advertising planning
2
Arbeitsbedingungen
2
Arbeitszufriedenheit
2
Branchenentwicklung
2
Computerspiel
2
Cultural identity
2
Frauen
2
Gender studies
2
Geschlechterforschung
2
more ...
less ...
Type of publication
All
Article
7
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
2
Book section
2
Handbook
1
Handbuch
1
Language
All
English
8
German
2
Author
All
Brown, Elspeth H.
1
Broyles, Sheri J.
1
Burrack, Heiko
1
Chaudhuri, Arun
1
Desmarais, Fabrice
1
Grow, Jean
1
Hirt, Gerulf
1
Kilgour, Mark
1
Koslow, Scott
1
Linacre, Nigel
1
McLeod, Charlotte
1
Nyilasy, Gergely
1
Nöcker, Ralf
1
O'Donohoe, Stephanie
1
Reid, Leonard N.
1
Roca, David
1
Sasser, Sheila
1
Shao, Yun
1
Townley, Barbara
1
Weaver, C. Kay
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Breaking new ground in theory and practice
1
Frankfurter Allgemeine Buch
1
Human relations
1
Inside marketing : practices, ideologies, devices
1
Journal of advertising : official publication of the American Academy of Advertising
1
Routledge library editions / Marketing
1
Zeitschrift für Unternehmensgeschichte
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
2
Advertising for account handlers
Linacre, Nigel
-
2014
Persistent link: https://www.econbiz.de/10010418342
Saved in:
3
Indian advertising : laughter & tears; 1950 to 2013
Chaudhuri, Arun
-
2014
Persistent link: https://www.econbiz.de/10014010552
Saved in:
4
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
5
Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf
- In:
Zeitschrift für Unternehmensgeschichte
56
(
2011
)
1
,
pp. 48-74
Persistent link: https://www.econbiz.de/10008989511
Saved in:
6
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
7
Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H.
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 185-211)
.
2011
Persistent link: https://www.econbiz.de/10008938706
Saved in:
8
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
Saved in:
9
The elephant in the room? : class and creative careers in British advertising agencies
McLeod, Charlotte
;
O'Donohoe, Stephanie
;
Townley, Barbara
- In:
Human relations
62
(
2009
)
7
,
pp. 1011-1039
Persistent link: https://www.econbiz.de/10003873464
Saved in:
10
Vom Pitch zum Award : wie Werbung gemacht wird ; Insights in eine ungewöhnliche Branche
Burrack, Heiko
;
Nöcker, Ralf
-
2008
Persistent link: https://www.econbiz.de/10003586432
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->