//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand image
Consumer behaviour
Advertising effects
45
Werbewirkung
45
Internet marketing
10
Online-Marketing
10
Brand management
9
Deutschland
9
Germany
9
Markenführung
9
Markenimage
7
Marketing management
7
Marketingmanagement
7
Konsumentenverhalten
5
Theorie
5
Theory
5
Markenpolitik
4
Social Web
4
Social web
4
USA
4
United States
4
Automotive industry
3
Emotion
3
Erfolgsfaktor
3
Fernsehwerbung
3
Kfz-Industrie
3
Perception
3
Product Placement
3
Product placement
3
Sponsoring
3
Sponsorship
3
Success factor
3
Television advertising
3
Wahrnehmung
3
Werbung
3
Öffentlichkeitsarbeit
3
Advertising music
2
Australia
2
Australien
2
more ...
less ...
Type of publication
All
Article
8
Book / Working Paper
4
Type of publication (narrower categories)
All
Case study
Article in journal
3,950
Aufsatz in Zeitschrift
3,950
Aufsatz im Buch
250
Book section
250
Graue Literatur
222
Non-commercial literature
222
Arbeitspapier
168
Working Paper
168
Hochschulschrift
142
Thesis
104
Collection of articles of several authors
43
Sammelwerk
43
Conference paper
29
Konferenzbeitrag
29
Aufsatzsammlung
18
Lehrbuch
15
Konferenzschrift
14
Fallstudie
12
Collection of articles written by one author
11
Reprint
11
Sammlung
11
Textbook
11
Conference proceedings
6
Bibliografie enthalten
4
Bibliography included
4
Mehrbändiges Werk
4
Multi-volume publication
4
Amtsdruckschrift
2
Government document
2
Ratgeber
2
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Einführung
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Handbook
1
more ...
less ...
Language
All
English
8
German
4
Author
All
Alguacil Jiménez, Mario
1
Amblee, Naveen
1
Bauer, Hans H.
1
Bui, Tung
1
Calabuig Moreno, Ferran
1
Chen, Yimiao
1
Crespo Hervás, Josep
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
DeRosia, Eric David
1
Fang, Cheng-hsi
1
Hammerschmidt, Maik
1
Huber, Frank
1
Klewes, Joachim
1
Lang, Rainer
1
Lennartz, Wolfgang
1
Lin, Tom M. Y.
1
Liu, Fangyi
1
Núnez-Pomar, Juan
1
Oswald, Laura R.
1
Posch, Doris
1
Rintamäki, Jukka
1
Soliman, Dalia Mohammad
1
Stokburger, Gregor
1
Vogel, Johannes
1
Weijo, Henri
1
more ...
less ...
Published in...
All
Engaging consumers through branded entertainment and convergent media
1
International journal of electronic commerce : IJEC
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Research in consumer behavior
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
2
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
3
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
4
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
5
Exploring the role of film in promoting domestic tourism : a case study of Al Fayoum, Egypt
Soliman, Dalia Mohammad
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10009261681
Saved in:
6
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
7
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
Saved in:
8
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
9
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
10
Marketing Performance : Messen - Analysieren - Optimieren
Bauer, Hans H.
;
Stokburger, Gregor
;
Hammerschmidt, Maik
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002934089
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->