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~subject:"Advertising"
~subject:"Innovation"
~type_genre:"Book section"
~type_genre:"Wörterbuch"
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Strategic market creation : a new perspective on marketing and innovation management
7
Strategies and communications for innovations : an integrative management view for companies and networks
5
Strategy and communication for innovation
3
The entrepreneurship - innovation - marketing interface : 2nd symposium, Karlsruhe
3
Advertising in new formats and media : current research and implications for marketers
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Handbook of research on effective advertising strategies in the social media age
2
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Kellogg on marketing
2
Strategic technology management : building bridges between sciences, engineering and business management
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
Wert und Werte der Marketing-Kommunikation
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Advertising theory
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Brand management ; Vol. 3
1
Brand management in emerging markets : theories and practice
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Business models for strategic innovation : cross-functional perspectives
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Celebrity, convergence and transformation
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Communication industry in Nigeria : the crisis of publications
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Competitive drivers for improving future business performance
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Contemporary trends in innovative marketing strategies
1
Creating experiences in the experience economy
1
Customer-centric marketing strategies : tools for building organizational performance
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Cutting edge international research
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Digital marketing strategies and models for competitive business
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
E-marketing ; Vol. 3
1
Effizienz statt Verantwortung? : Anforderungen, Ansätze und Methoden ; [die als Manuskript gedruckten Beiträge wurden auf dem XXIX. Kongress der Deutschen Marktforschung vom 29. - 31. Mai 1994 in Bremen als Vorträge gehalten]
1
Enhancing customer engagement through location-based marketing
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
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Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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ECONIS (ZBW)
139
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Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
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2
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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4
Redefining marketing rules through smart devices
Bathla, Devesh
;
Ahuja, Raina
- In:
Enhancing customer engagement through location-based …
,
(pp. 217-229)
.
2023
Persistent link: https://www.econbiz.de/10014281921
Saved in:
5
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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6
Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 41-68)
.
2022
Persistent link: https://www.econbiz.de/10013415059
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7
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
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8
Drivers of innovation deployment affecting the marketing and sales relationship
Cometto, Teresa
;
Labadie, Gaston J.
- In:
Organizational conflict
,
(pp. 155-169)
.
2018
Persistent link: https://www.econbiz.de/10011936596
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9
Role of innovative marketing strategy for success of micro, small, and medium enterprises (MSMES)
Sathana, V.
;
Velnampy, T.
;
Rajumesh, S.
- In:
New horizons in management, leadership and …
,
(pp. 57-79)
.
2021
Persistent link: https://www.econbiz.de/10012582305
Saved in:
10
Snapshot and insights on theories, methods and topics in branding and advertising research
Mas-Manchón, Lluís
;
Lopez-Gonzalez, Hibai
; …
- In:
Innovation in advertising and branding communication
,
(pp. 8-26)
.
2021
Persistent link: https://www.econbiz.de/10012391574
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