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~subject:"Advertising"
~subject:"Media coverage"
~subject:"Strategisches Management"
~subject:"World"
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Advertising
Media coverage
Strategisches Management
World
Media industries
3,300
Mediensektor
3,300
Communication media
1,072
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1,072
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587
Medienwirtschaft
586
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556
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339
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339
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316
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255
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255
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211
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201
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201
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195
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187
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146
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137
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137
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134
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125
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120
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117
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117
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116
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112
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111
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111
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110
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108
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Anderson, Simon P.
13
Kind, Hans Jarle
11
Picard, Robert G.
8
Beattie, Graham
7
Durante, Ruben
7
Jetter, Michael
7
Besley, Timothy
6
Dutta, Nabamita
6
Friedrichsen, Mike
6
Nilssen, Tore
6
Peitz, Martin
6
Sen, Ananya
6
Sjurts, Insa
6
Sobbrio, Francesco
6
Zerdick, Axel
6
Breyer-Mayländer, Thomas
5
Chan-Olmsted, Sylvia M.
5
Karmasin, Matthias
5
Knight, Brian G.
5
Knuth, Ingo
5
Roy, Sanjukta
5
Albarran, Alan B.
4
Dewenter, Ralf
4
Eggers, Bernd
4
Eisenbeis, Uwe
4
Fetzer, Thiemo
4
Fraiberger, Samuel P.
4
Gabszewicz, Jean Jaskold
4
Gershon, Richard A.
4
Hermle, Johannes
4
Kaspar, Christian
4
Mueller, Hannes
4
Noam, Eli M.
4
Puy, Damien
4
Rimscha, M. Bjørn von
4
Sørgard, Lars
4
Thomas, Tobias
4
Angelucci, Charles
3
Athey, Susan
3
Baumann, Sabine
3
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National Bureau of Economic Research
5
European Communication Council
4
Institut für Betriebliche Logistik und Organisationstheorie <Hamburg>
2
Technische Universität Ilmenau
2
Communication, Advertising and Marketing Education Foundation
1
De Gruyter Mouton
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Arbeitskreis Politik und Kommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Medienökonomie
1
Deutsche Vereinigung für Politische Wissenschaft / Arbeitskreis Politik und Kommunikation
1
Edward Elgar Publishing
1
European Institute for the Media
1
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Struktur- und Kohäsionspolitik
1
Frankfurt School Verlag GmbH
1
Friedrich-Ebert-Stiftung / Abteilung Internationale Entwicklungszusammenarbeit
1
Gemeinsame Tagung der Fachgruppe Medienökonomie in der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) und des Netzwerks Medienstrukturen <2015, Zürich>
1
Hans-Bredow-Institut
1
Hochschule der Medien
1
Humboldt-Universität zu Berlin / Kultur-, Sozial- und Bildungswissenschaftliche Fakultät
1
Institute of Economic Affairs
1
Internationale Arbeitsorganisation
1
Internationale Arbeitsorganisation / Sectoral Activities Programme
1
Kongreß Neue Märkte durch Multimedia <1994, München>
1
Münchner Kreis
1
Nomos Verlagsgesellschaft
1
OECD
1
Peter Lang GmbH
1
PriceWaterhouseCoopers LLP <New York, NY>
1
Stanford University / Graduate School of Business
1
Symposium on Information Technologies in the Media and Entertainment Industries: Their Impact on Employment, Working Conditions and Labour Management Relations <2000, Genf>
1
Symposium on Multimedia Convergence <1997, Genf>
1
Tagung Globale Krise der Medienwirtschaft <2003, Stuttgart>
1
Telecom Italia SpA <Rom>
1
Telecommunications Policy Research Conference <25, 1997>
1
Universitätsverlag Ilmenau
1
Verlag Franz Vahlen
1
Walter de Gruyter GmbH & Co. KG
1
Weltwirtschaftsforum
1
World Bank
1
World Media Economics Conference <5, 2002, Turku>
1
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Published in...
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Journal of media business studies
17
The journal of media economics
13
SpringerLink / Bücher
12
Political economies of the media : the transformation of the global media industries
10
CESifo working papers
7
The media industries and their markets : quantitative analyses
7
Göttinger Schriften zur Internetforschung
6
JMM : the international journal on media management
5
NBER Working Paper
5
NBER working paper series
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
Discussion paper / Centre for Economic Policy Research
4
Discussion paper series / IZA
4
Discussion papers / CEPR
4
Handbook of media economics ; volume 1
4
Information economics and policy : IEP
4
Journal of public economics
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Report / European Communication Council
4
Springer eBook Collection / Business and Economics
4
Working paper
4
Advances in media, entertainment, and the arts (AMEA) book series
3
De Gruyter handbook of media economics
3
Discussion paper / NHH, Department of Economics
3
Globalizing communications
3
International journal of marketing : IJM ; formerly Der Markt
3
International journal on media management : JMM
3
Journal of business research : JBR
3
Journal of economic behavior & organization : JEBO
3
LEA's communication series
3
Media and convergence management
3
Reports and papers on mass communication
3
Review of accounting studies
3
Schriften zur Medienwirtschaft und zum Medienmanagement
3
Strategie- und Informationsmanagement
3
Working paper / National Bureau of Economic Research, Inc.
3
A research agenda for media economics
2
Applied economics
2
CESifo Working Paper Series
2
CIE discussion papers
2
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ECONIS (ZBW)
655
USB Cologne (EcoSocSci)
14
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651
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
652
The commercial connection : Advertising and the American mass media
Wright, John W.
(
ed.
)
-
1979
Persistent link: https://www.econbiz.de/10000582742
Saved in:
653
Media, messages, and men : new perspectives in communication
Merrill, John Calhoun
;
Lowenstein, Ralph L.
-
1979
-
2. ed.
Persistent link: https://www.econbiz.de/10002300590
Saved in:
654
Who owns the media? : concentration of ownership in the mass communications industry
Compaine, Benjamin
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10013546231
Saved in:
655
The diplomatic persuaders : new role of the mass media in international relations
Lee, John
(
ed.
)
-
1968
Persistent link: https://www.econbiz.de/10000038273
Saved in:
656
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
657
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
658
Future communications technological advances and their principal implications for advertising
Jugenheimer, Donald W.
-
1972
Persistent link: https://www.econbiz.de/10000715769
Saved in:
659
The selection of advertising media
Hobson, John Waller
-
1968
-
5. ed
Persistent link: https://www.econbiz.de/10000572541
Saved in:
660
Advertising : mass communication in marketing
Littlefield, James E.
;
Kirkpatrick, C. A.
-
1970
-
3. ed
Persistent link: https://www.econbiz.de/10001893109
Saved in:
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