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~subject:"Advertising"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
History of marketing thought ; Volume 3
8
The evolution of nonprofit marketing
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
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2
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1
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1
Competitive intelligence 2.0 : organization, innovation and territory
1
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1
Critical marketing : issues in contemporary marketing
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Does marketing need reform? : fresh perspectives on the future
1
Dogmengeschichte und Methodologie der Wirtschaftswissenschaften : DuM
1
Economic theory
1
Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
1
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1
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1
Inside marketing : practices, ideologies, devices
1
International business realisms : globalizing locally responsive and internationally connected business disciplines
1
International marketing ; Vol. 1
1
Macromarketing - a global focus ; Vol. 1
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Market research handbook
1
Marketing and multicultural diversity
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Neue betriebswirtschaftliche Forschung : Nbf
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Peter F. Drucker's next management : new institutions, new theories and practices
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Research handbook on political economy and law
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The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
1
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ECONIS (ZBW)
99
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Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
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2
Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
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3
Eventalizing the marketing concept
Tadajewski, Mark
- In:
Historical research in marketing management
,
(pp. 91-117)
.
2018
Persistent link: https://www.econbiz.de/10011926741
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4
Marketing on Tumblr
Smirnov, Kristen
- In:
Strategic uses of social media for improved customer …
,
(pp. 59-83)
.
2017
Persistent link: https://www.econbiz.de/10011632736
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5
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
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6
Less markets : a critical analysis of market existence and functioning
Filho, Calixto Salomão
- In:
Research handbook on political economy and law
,
(pp. 177-191)
.
2015
Persistent link: https://www.econbiz.de/10011594781
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7
Exotic, erogenous, erotica: veiled signs of "advertising erotica" for luxury brands
Beazer, Jamese
;
Ware, Sacriana
;
Arora, Anshu
- In:
International business realisms : globalizing locally …
,
(pp. 55-65)
.
2013
Persistent link: https://www.econbiz.de/10011418002
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8
Matching markets : theory and practice
Abdulkadiroğlu, Atila
;
Sönmez, Tayfun
-
2013
Persistent link: https://www.econbiz.de/10010221799
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9
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
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10
Marketing 2.0
Bruyère, Sébastien
- In:
Competitive intelligence 2.0 : organization, innovation …
,
(pp. 93-115)
.
2011
Persistent link: https://www.econbiz.de/10009273222
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