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~subject:"Advertising"
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Search: subject:"Green advertising"
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Advertising
Advertising effects
64
Werbewirkung
64
Green marketing
61
Öko-Marketing
61
Consumer behaviour
59
Konsumentenverhalten
59
Werbung
59
Environmental consciousness
47
Umweltbewusstsein
47
green advertising
39
Green advertising
35
Sustainable product
22
Öko-Produkt
22
Nachhaltige Entwicklung
21
Sustainable development
21
Environmental management
20
Umweltmanagement
20
Brand image
17
Markenimage
17
Brand management
16
Markenführung
16
Sustainability
12
Nachhaltigkeit
11
purchase intention
7
Corporate Social Responsibility
6
Corporate social responsibility
6
environmental concern
6
Eco-label
5
Green Advertising
5
Marketing management
5
Marketingmanagement
5
Umweltzeichen
5
green purchase intention
5
sustainability
5
Internet marketing
4
Online-Marketing
4
Tariff policy
4
Zollpolitik
4
green marketing
4
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Undetermined
41
Free
5
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Article
59
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59
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59
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English
59
Author
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Bang Nguyen Viet
3
Milfeld, Tyler
3
Matthes, Jörg
2
Muralidharan, Sidharth
2
Pittman, Matthew
2
Tiamiyu, Mojisola F.
2
Xue, Fei
2
Youn, Kibum
2
Amato, Christie H.
1
Amato, Louis
1
Apaolaza, Vanessa
1
Arias, Claudia
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Bailey, Ainsworth A.
1
Bailey, Ainsworth Anthony
1
Baloglu, Seyhmus
1
Barrios, Andrés
1
Blasche, Juliana
1
Bodkin, Charles D.
1
Carrete-Lucero, Lorena de la Paz
1
Castro Santa, Juana
1
Castro, Juana
1
Cheng, Calvin
1
Cho, Moonhee
1
Cho, Yoon-Na
1
Choi, Dooyoung
1
Conlin, Jeff
1
Dai, Jiatong
1
De Chiara, Alessandra
1
Doong, Her-Sen
1
Drews, Stefan
1
Du, Shaofu
1
Du, Shuili
1
Dunbar, Seth
1
Dwinita Laksmidewi
1
Elgaaied-Gambier, Leila
1
Ellis, Debbie
1
Eom, Hyo Jin
1
Falguera, Fernanda Pereira Sartori
1
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International journal of advertising : the review of marketing communications
9
Journal of marketing communications
6
Journal of business research : JBR
4
Asia Pacific journal of marketing and logistics
2
Business strategy and the environment
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Psychology & marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
Corporate communications : an international journal
1
DLSU business & economics review
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of trade and global markets
1
Journal of euromarketing
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global fashion marketing : JGfM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Society and business review
1
The Cornell hospitality quarterly
1
Transportation research / E : an international journal
1
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
1
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ECONIS (ZBW)
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1
Sustaining organizational customers’ consumption through corporate social responsibility and
green
advertising
receptivity : the mediating role of green trust
Bang Nguyen Viet
;
Thanh Tran, Cong
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-18
The study investigated the effect of corporate social responsibility (CSR) and
green
advertising
receptivity (GAR) on …
Persistent link: https://www.econbiz.de/10014534547
Saved in:
2
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
3
Perspectives : advertising and climate change : part of the problem or part of the solution?
Hartmann, Patrick
;
Marcos, Aitor
;
Castro, Juana
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 430-457
Persistent link: https://www.econbiz.de/10014234117
Saved in:
4
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
5
Competence or warmth : why do consumers pay for
green
advertising
?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
6
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
7
Effects of green messages in advertisements : a meta-analysis
Shen, Fuyuan
;
Yang, Guolan
;
Conlin, Jeff
;
Wang, Xiaohua
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10014450222
Saved in:
8
From
green
advertising
to sustainable behavior : a systematic literature review through the lens of value-belief-norm framework
Lima, Pedro Augusto Bertucci
;
Falguera, Fernanda …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 53-96
Persistent link: https://www.econbiz.de/10014450229
Saved in:
9
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of
green
advertising
cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
10
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
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