Meng, Juan; Pan, Po‐Lin - In: International Journal of Pharmaceutical and Healthcare … 6 (2012) 3, pp. 250-266
consumers' confidence in cosmeceuticals and the perceived competency of cosmeceutical product advertising. Design …. Findings – The results suggest that the perceived information utility of cosmeceutical product advertising is the most … knowledge on the information utility of cosmeceutical product advertising on young female consumers. …