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~subject:"Advertising"
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Search: subject:"SKEPTICISM"
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Advertising
Consumer behaviour
100
Konsumentenverhalten
99
Wirtschaftsprüfung
66
Financial audit
65
Skepticism
60
professional skepticism
54
Corporate social responsibility
46
skepticism
42
Corporate Social Responsibility
38
Advertising effects
36
Werbewirkung
36
Werbung
31
Professional skepticism
29
Dienstleistungsqualität
22
Service quality
22
consumer skepticism
18
Cause-related marketing
17
Green marketing
17
Cause-Related Marketing
16
Environmental consciousness
16
Experiment
16
Fraud
16
Umweltbewusstsein
16
Öko-Marketing
16
Beziehungsmarketing
15
Confidence
15
Relationship marketing
15
Vertrauen
15
Betrug
14
Public relations
14
Öffentlichkeitsarbeit
14
Brand image
13
Markenimage
13
Consumer skepticism
12
Environmental management
12
Internet marketing
12
Online-Marketing
12
Sustainability
12
Umweltmanagement
12
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26
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4
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29
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29
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2
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1
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English
31
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1
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Brauneis, Sabrina
2
Haley, Eric John
2
Meng, Juan
2
Pan, Po-Lin
2
Park, Jin Seong
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Bartsch, Silke
1
Boerman, Sophie C.
1
Büttgen, Marion
1
Chang, Chun-Tuan
1
Chen, Huan
1
Cheng, Zhao-Hong
1
Chung, Yoo Jin
1
Costa Filho, Murilo Carrazedo
1
Daume, Jana
1
Diehl, Sandra
1
Dima, Alexandra L.
1
Dobrinić, Damir
1
Dobrinić, Dunja
1
Fogel, Joshua
1
Geylani, Tansev
1
Grayson, Kent
1
Gregurec, Iva
1
Hernandez, José Mauro da Costa
1
Hüttl-Maack, Verena
1
Isaac, Mathew S.
1
Joireman, Jeff
1
Ju, Ilwoo
1
Kareklas, Ioannis
1
Kidiyoor, Gururaj
1
Kim, Eunice
1
Koinig, Isabell
1
Lee, Jinhee
1
Lee, Pei-Ling
1
Lee, Susanna S.
1
Lee, Yu-Hao
1
Lehr, Adrian
1
Liu, Richie L.
1
Loureiro, Sandra Maria Correia
1
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Springer Fachmedien Wiesbaden
1
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Journal of marketing communications
3
Journal of promotion management : JPM
3
Forschungsgruppe Konsum und Verhalten
2
Health marketing quarterly
2
International journal of advertising : the quarterly review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international consumer marketing
1
Journal of management, spirituality & religion : JMSR
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : innovations in planning and applied research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research
1
Schmalenbach journal of business research : SBUR
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
1
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ECONIS (ZBW)
31
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1
Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Hüttl-Maack, Verena
;
Sedghi, Tara
;
Daume, Jana
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10014470733
Saved in:
2
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
3
Examining the factors of influence on avoiding personalized ads on Facebook
Dobrinić, Damir
;
Gregurec, Iva
;
Dobrinić, Dunja
- In:
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis …
39
(
2021
)
2
,
pp. 401-428
Persistent link: https://www.econbiz.de/10012804709
Saved in:
4
Don't jump on the bandwagon : negative effects of sharewashing
Lehr, Adrian
;
Büttgen, Marion
;
Bartsch, Silke
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
1
,
pp. 75-123
Persistent link: https://www.econbiz.de/10012522877
Saved in:
5
When transparency pays off : enticing sceptical consumers with two-sided advertising
Hernandez, José Mauro da Costa
;
Costa Filho, Murilo …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 317-333
Persistent link: https://www.econbiz.de/10014248867
Saved in:
6
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products
Toti, Jean-François
;
Sánchez Romero, Andrea Milena
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3125-3161
Persistent link: https://www.econbiz.de/10014448612
Saved in:
7
Consumer responses toward green advertising : the effects of gender, advertising
skepticism
, and green motive attribution
Yu, Jason
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
Saved in:
8
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
9
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
10
Understanding worldview beliefs to allay
skepticism
toward CSR advertising
Magee, Robert G.
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 538-555
Persistent link: https://www.econbiz.de/10013463721
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