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~subject:"Advertising effects"
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Search: subject:"Sensory Marketing"
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Advertising effects
Consumer behaviour
110
Konsumentenverhalten
110
Sensory marketing
73
sensory marketing
67
Perception
52
Wahrnehmung
52
Brand management
35
Markenführung
35
Brand image
31
Markenimage
30
Einzelhandel
16
Marketing management
16
Marketingmanagement
16
Retail trade
16
Music
12
Musik
12
Advertising
11
Beziehungsmarketing
11
Relationship marketing
11
Sensory Marketing
11
Internet marketing
10
Music industry
10
Musikwirtschaft
10
Online-Marketing
10
Tourism marketing
10
Tourismusmarketing
10
Werbewirkung
10
Brand
9
Werbung
9
Marketing
8
Destination management
7
Destinationsmanagement
7
Holiday behaviour
7
Markenartikel
7
Urlaubsverhalten
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Emotion
6
Flavour
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Food
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Online retailing
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Bajaj, Aditi
1
Biswas, Dipayan
1
Bond, Samuel D.
1
Chang, Hannah H.
1
Chattopadhyay, Amitava
1
Chen, Huan
1
Droulers, Olivier
1
Haws, Kelly L.
1
Kamleitner, Bernadette
1
Labrecque, Lauren I.
1
Lacoste-Badie, Sophie
1
Lee, S. S.
1
Lowe, Michael L.
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Melzner, Johann
1
Mukherjee, Anirban
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Mulcahy, Rory Francis
1
Raghubir, Priya
1
Riedel, Aimee S.
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Ruzeviciute, Ruta
1
Scott, Shawn P.
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Sheinin, Daniel
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Yu, Junwei
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Zoghaib, Alice
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Journal of marketing research
3
Journal of advertising research
2
The journal of product & brand management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
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1
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
2
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
3
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
4
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
5
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
6
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
7
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
Saved in:
8
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
9
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
10
The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
Saved in:
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