Mayasari, Iin; Haryanto, Handrix Chris - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 53-71
Manuscript type: Research Article Research Aims: This study aimed to describe the elements of brand anthropomorphism … organization can manage them well. Theoretical Contribution/Originality: It describes the elements of brand anthropomorphism … elements of brand anthropomorphism can create brand personality. …