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~subject:"Advertising effects"
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Search: subject:"instagram"
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Advertising effects
Instagram
251
Social Web
186
Social web
186
Online-Marketing
132
Internet marketing
126
Consumer behaviour
94
Konsumentenverhalten
94
Markenführung
77
Brand management
76
Brand image
39
Markenimage
39
social media
39
Viral marketing
36
Virales Marketing
36
Facebook
34
Werbewirkung
33
Social media
31
Advertising
27
Werbung
27
Beziehungsmarketing
21
Fashion
21
Mode
21
Relationship marketing
21
Social Media
20
Twitter
19
Marketing management
18
Marketingmanagement
18
Brand
14
Influencer marketing
14
Markenartikel
14
Marketing
14
Tourism marketing
14
Tourismusmarketing
14
Tourism
13
Tourismus
13
YouTube
13
social media marketing
13
Emotion
12
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12
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English
33
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De Cicco, Roberta
2
Iacobucci, Serena
2
Abbasi, Amir Zaib
1
Ahmadi, Arash
1
Ahmadi, Yavar
1
Athey, Susan
1
Becker, Jan-Michael
1
Bilro, Ricardo Godinho
1
Bulmer, Sandy
1
Camilleri, Mark Anthony
1
Casais, Beatriz
1
Chawla, Yash
1
Chen, Huan
1
Choi, Sungchul
1
Chung, Te-Lin Doreen
1
De Angelis, Matteo
1
Ding Hooi Ting
1
Dodds, Sarah
1
Edeling, Alexander
1
Fakhimi, Shahab
1
Feng, Yang
1
Fiore, Ann Marie
1
Gaber, Hazem Rasheed
1
Giovanis, Apostolos
1
Grabarz, Kristen
1
Gupta, Manali
1
Harper, Sarah
1
Harrigan, Paul
1
Hazari, Sunil
1
Herrando, Carolina
1
Huang, Yan
1
Hudders, Liselot
1
Hussain, Ali
1
Jamil, Raja Ahmed
1
Jessen, Iben Bredahl
1
Jin, S. Venus
1
Johne, Jane
1
Karagür, Zeynep
1
Kim, Kyuree
1
Kishiya, Kazuhiro
1
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National Bureau of Economic Research
1
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International journal of advertising : the review of marketing communications
5
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
2
Australasian marketing journal
1
Cogent business & management
1
Explorations in critical studies of advertising
1
Innovatives Markenmanagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of contemporary marketing science
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kansai University review of business and commerce
1
NBER working paper series
1
Psychology & marketing
1
Strategic corporate communication in the digital age
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
33
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1
Instagram
celebrities and positive user responses : the mediating role of user "like"
Ahmadi, Arash
;
Fakhimi, Shahab
;
Ahmadi, Yavar
- In:
Journal of contemporary marketing science
5
(
2022
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10013272731
Saved in:
2
Sustainability, brand authenticity and
Instagram
messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
3
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
4
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Herrando, Carolina
;
Martín de Hoyos, María José
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2288-2299
Persistent link: https://www.econbiz.de/10013412140
Saved in:
5
Inclusive advertising featuring disability on
instagram
: effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
6
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed
Instagram
-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
7
Integrating the S-O-R model to examine purchase intention based on
instagram
sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
8
Effect of brand prominence on fashion advertising images on
Instagram
: a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
9
The role of interactivity from
Instagram
advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
10
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
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