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~subject:"Attention"
~subject:"Consumer behaviour"
~subject:"Moving Image"
~type_genre:"Article in journal"
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Attention
Consumer behaviour
Moving Image
Konsumentenverhalten
96
Eye-tracking
84
eye-tracking
58
Experiment
43
Advertising effects
33
Werbewirkung
33
Perception
32
Wahrnehmung
32
Advertising
21
Internet marketing
21
Online-Marketing
21
Werbung
21
Visual attention
16
Brand management
15
Decision
15
Markenführung
15
Entscheidung
14
Social Web
12
Social web
12
Game theory
10
Spieltheorie
10
Viral marketing
10
Virales Marketing
10
Brand
9
Cognition
9
Kognition
9
Markenartikel
9
Neuromarketing
9
Willingness to pay
9
Zahlungsbereitschaftsanalyse
9
Online retailing
8
Online-Handel
8
Brand image
7
Markenimage
7
Visual perception
7
Visuelle Wahrnehmung
7
visual attention
7
Einzelhandel
6
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12
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Article
98
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Article in journal
Aufsatz in Zeitschrift
98
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6
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3
Conference paper
3
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3
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3
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3
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1
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English
98
Author
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Bigné Alcañiz, J. Enrique
6
Behe, Bridget K.
4
Ruiz Mafe, Carla
4
Bae, Mikyeung
3
Huddleston, Patricia T.
3
Oppewal, Harmen
3
Palma, Marco A.
3
Badenes-Rocha, Alberto
2
Balcombe, Kelvin G.
2
Bellman, Steven
2
Bogomolova, Svetlana
2
Chen, Sixing
2
Fraser, Iain M.
2
Jardim, William Carvalho
2
Krucien, Nicolas
2
Ladeira, Wagner Junior
2
Li, Shu
2
McSorley, Eugene
2
Minahan, Stella
2
Nayga, Rodolfo M.
2
Ryan, Mandy
2
Santini, Fernando de Oliveira
2
Simonetti, Aline
2
Yang, Shuai
2
Agrawal, Suchi
1
Ahlbom, Carl-Philip
1
Ahn, Jae-Hyeon
1
Ailawadi, Kusum L.
1
Al-Shuaili, Ahmed Hamed
1
Alcañiz, Mariano
1
Aliyev, Farhad
1
Alniacik, Umit
1
Alós-Ferrer, Carlos
1
Aminihajibashi, Samira
1
Aribarg, Anocha
1
Asgari, Omid
1
Ashby, Nathan
1
Aslan, Ramazan
1
Ausin-Azofra, Jose Manuel
1
Azimzadeh, Seyed Morteza
1
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Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
Journal of retailing and consumer services
4
Electronic commerce research
3
Journal of economic behavior & organization : JEBO
3
Psychology & marketing
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of wine business research
2
Journal of behavioral decision making
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
Electronic commerce research and applications
1
Eurasian business review
1
European research on management and business economics
1
Experimental economics : a journal of the Economic Science Association
1
Financial innovation : FIN
1
Games and economic behavior
1
Health economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology & tourism
1
Information technology and management
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International journal of information technology and management : IJITM
1
International journal of management and economics
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of applied econometrics
1
Journal of business economics and management
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ECONIS (ZBW)
98
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51
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
52
How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai
;
Carlson, Jeffrey R.
;
Chen, Sixing
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
Saved in:
53
How the layout of a unit price label affects eye-movements and product choice : an
eye-tracking
investigation
Bogomolova, Svetlana
;
Oppewal, Harmen
;
Cohen, Justin
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 102-116
Persistent link: https://www.econbiz.de/10012239993
Saved in:
54
Choosing between hotels : impact of bimodal rating summary statistics and maximizing behavioral tendency
Coba, Ludovik
;
Rook, Laurens
;
Zanker, Markus
- In:
Information technology & tourism
22
(
2020
)
1
,
pp. 167-186
Persistent link: https://www.econbiz.de/10012226368
Saved in:
55
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
56
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
57
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
58
Revisiting attribute framing : the impact of number roundedness on framing
Jain, Gaurav
;
Gaeth, Gary J.
;
Nayakankuppam, Dhananjay
; …
- In:
Organizational behavior and human decision processes : …
161
(
2020
),
pp. 109-119
Persistent link: https://www.econbiz.de/10012428914
Saved in:
59
Can episodic future thinking affect food choices?
Segovia, Michelle S.
;
Palma, Marco A.
;
Nayga, Rodolfo M.
- In:
Journal of economic behavior & organization : JEBO
177
(
2020
),
pp. 371-389
Persistent link: https://www.econbiz.de/10012437419
Saved in:
60
What features of green products packaging are more eye catching? : an
eye-tracking
exploratory study about organic agricultural products
Georgakarakou, Chrisanthi
;
Riskos, Kyriakos
; …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
2
,
pp. 93-124
Persistent link: https://www.econbiz.de/10012533924
Saved in:
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