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~subject:"Ball game"
~subject:"Sponsoring"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
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Ball game
Sponsoring
Sports economics
World
Sports marketing
1,382
Sportmarketing
1,380
Professional sports
761
Profisport
761
Sport
651
Sports
648
Consumer behaviour
629
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373
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373
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361
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267
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155
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155
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135
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117
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117
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116
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116
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105
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105
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98
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Aufsatz in Zeitschrift
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499
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75
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Jensen, Jonathan A.
12
Cornwell, T. Bettina
10
Koronios, Konstantinos
10
O'Reilly, Norm
9
Biscaia, Rui
7
Breuer, Christoph
7
Zhang, James J.
7
Koenigstorfer, Joerg
6
Ratten, Vanessa
6
Thrassou, Alkis
6
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5
Dalakas, Vassilis
5
Dimitropoulos, Panagiotis
5
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5
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5
Ko, Yong Jae
5
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5
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5
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5
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5
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5
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4
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4
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4
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4
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4
Schönberner, Jan
4
Shuv-Ami, Avichai
4
Tyler, B. David
4
Uhrich, Sebastian
4
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4
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International journal of sport management and marketing : IJSMM
57
Sport marketing quarterly : preferred journal of the Sport Marketing Association
50
International journal of sports marketing & sponsorship
43
Journal of sport management : the official journal of the North American Society of Sport Management
41
European Sport management quarterly : ESMQ
35
Sport management review
33
Journal of business research : JBR
21
International journal of sport finance
13
European journal of marketing : EJM
11
The journal of business & industrial marketing
10
Journal of sports economics
8
Journal of strategic marketing
7
Sport, Business and Management : an international journal ; SBM
7
Journal of promotion management : JPM
6
International journal of advertising : the quarterly review of marketing communications
5
Applied economics
4
European journal of operational research : EJOR
4
Journal of marketing communications
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
European journal of international management : EJIM
3
Journal of advertising research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The marketing review
3
Asian economic policy review : AEPR
2
Business horizons
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of customer behaviour
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of brand management : an international journal
2
American journal of business : applying research to practice ; AJB
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ECONIS (ZBW)
499
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71
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Saved in:
72
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
73
So you want to work in sports? : an exploratory study of sport business employability
Finch, David J.
;
O'Reilly, Norm
;
Legg, David
;
Levallet, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10013274327
Saved in:
74
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
75
Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael
;
Fink, Janet
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
Saved in:
76
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
77
The relationship between sponsorship objectives and sport team reputation among sponsor companies : an exploratory study focusing on sponsors of a Japanese professional women's vol...
Takamatsu, Shohei
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 252-268
Persistent link: https://www.econbiz.de/10013177329
Saved in:
78
Consumer behaviour toward a new league and teams : television audiences as a measure of market acceptance
Fujak, Hunter
;
Frawley, Stephen
;
Lock, Daniel
;
Adair, Daryl
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10013177971
Saved in:
79
Does relatedness drive the diversification of countries' success in sports?
Knuepling, Louis
;
Brökel, Tom
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10013177972
Saved in:
80
Development of local sport : case study
Mamcarczyk, Mariola
;
Popławski, Łukasz
- In:
International journal of trade and global markets
15
(
2022
)
2
,
pp. 186-200
Persistent link: https://www.econbiz.de/10013258361
Saved in:
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