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~subject:"Befragung"
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Search: subject_exact:"Industrial marketing"
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Befragung
Business-to-business marketing
3,460
B-to-B-Marketing
3,457
Lieferantenmanagement
1,566
Supplier relationship management
1,566
Relationship marketing
789
Beziehungsmarketing
770
Business-to-Business-Marketing
576
Marketingmanagement
464
Marketing management
457
Electronic Commerce
431
E-commerce
377
Deutschland
357
Germany
349
Theory
333
Theorie
332
Verkauf
284
Selling
279
Brand management
274
Markenführung
274
Salespeople
261
Verkaufspersonal
261
Marketing
247
Consumer behaviour
218
Konsumentenverhalten
211
Industrial marketing
202
Business network
196
Unternehmensnetzwerk
196
Social Web
188
Social web
188
Online-Marketing
172
B2B
171
Customer satisfaction
169
Value creation
168
Betriebliche Wertschöpfung
167
Kundenzufriedenheit
163
Bundling strategy
160
Internet marketing
160
Leistungsbündel
160
Customer value
147
Kundenwert
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5
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German
4
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4
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Homburg, Christian
2
Kühlborn, Sven
2
Stock-Homburg, Ruth
2
Anlanger, Roman
1
Antia, Kersi D.
1
Auer, Philipp
1
Backhaus, Klaus
1
Barrantes, Luis
1
Brashear-Alejandro, Thomas
1
Engel, Wolfgang A.
1
Granot, Elad
1
Hinterhuber, Andreas
1
Kolouchová, Daniela
1
Konečný, Martin
1
Motta, Paulo Cesar
1
Neun, Harald
1
Rindfleisch, Aric
1
Schuster, Roland J.
1
Snelgrove, Todd C.
1
Weiche, Gregor
1
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Central European business review : CEBR
1
Die Betriebswirtschaft : DBW
1
Handbook of business-to-business marketing
1
Innovation in pricing : contemporary theories and best practices
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Study / Univ. of Applied Sciences of bfi Vienna
1
The journal of business & industrial marketing
1
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Source
All
ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Technischer Vertrieb : Panelstudie 2014 ; Status quo des technischen Vertriebs
Anlanger, Roman
;
Barrantes, Luis
;
Engel, Wolfgang A.
; …
-
2014
Persistent link: https://www.econbiz.de/10011312425
Saved in:
2
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
3
The importance of brand on B2B markets : expert interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
Saved in:
4
Survey research in B2B marketing : current challenges and emerging opportunities
Rindfleisch, Aric
;
Antia, Kersi D.
- In:
Handbook of business-to-business marketing
,
(pp. 699-714)
.
2012
Persistent link: https://www.econbiz.de/10009500107
Saved in:
5
A structural guide to in-depth interviewing in business and industrial marketing research
Granot, Elad
;
Brashear-Alejandro, Thomas
;
Motta, Paulo Cesar
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 547-553
Persistent link: https://www.econbiz.de/10009672495
Saved in:
6
Response Styles in internationalen B2B-Befragungen : eine empirische Analyse
Backhaus, Klaus
;
Auer, Philipp
;
Neun, Harald
-
2010
Persistent link: https://www.econbiz.de/10003970352
Saved in:
7
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
Saved in:
8
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
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